Three Executives with 60+ Combined Years of Marketing Expertise Reunite to Launch Consumer Public Relations and Digital Marketing Agency
CHARLESTON, SC, April 21, 2026 – spark* communications debuts today as a fully integrated public relations and digital marketing agency, uniting a founding team with a shared history and a reignited vision for what modern brand building demands. Operating virtually with a national reach, the agency brings deep category expertise across hospitality, franchises, restaurants and QSR, sports and fitness, retail, and consumer services. spark* brings media and influencer relations, events and activations, and digital marketing and content strategy together to do what spark* does best: make brands impossible to ignore.
spark* is led by President Laura Murphy alongside Co-Founders Adrienne Wojtaszek and Caroline Callaway. The three executives bring a shared history, having worked together at a national award-winning agency where they built and scaled a practice representing brands at every stage, from emerging to iconic. Through shared values and respect, they reunited to burn even brighter, with a foundation rooted in serious strategy, meaningful results, and a lot of fun along the way.
“spark* is our life’s work made tangible. Our deep, steady belief has always been that the best work comes from the healthiest cultures, where people show up fully for each other and for the clients they serve. That’s the spark that makes everything else possible.”
— Laura Murphy, President, spark* communications
spark* communications launches with an inaugural client roster and is currently accepting new partnerships with brands that value authenticity and collaboration. For brands ready to shine in the ways that matter, spark* is where ideas catch fire.
About spark* communications
spark* communications is a fully integrated public relations and digital marketing agency founded by three executives with 60+ combined years of experience building and scaling brands. Specializing in hospitality, franchises, restaurants and QSR, sports and fitness, retail and consumer services, consumers products and CPG, spark* is the PR agency where clients are championed with care, exceptional results are the standard, and a thriving culture isn’t a perk, it’s a way of doing business. Learn more at thesparkteam.com.