Subject Matter announced an expansion of its senior leadership with Audrey Chang joining the firm as Senior Vice President – Strategic Communications, effective September 4th.
Chang comes to Subject Matter following 17 years at The Harbour Group, the boutique Washington strategic communications firm, with her last six years there as Managing Director. With prior agency experience in the Washington offices of both Burson-Marsteller and Ogilvy Public Relations, Chang is a highly regarded communications executive able to translate complex subject matter in consumer technology, life sciences and social policy into stories that resonate and persuade.
“Audrey Chang is a pro’s pro, a first-rate communications strategist and media relations practitioner equally comfortable with traditional and so-called new media outlets. She is the strategic communications leader Subject Matter has been seeking, able to leverage our assets in government relations, creative content and advertising into the kinds of creative advocacy programs we uniquely can offer,” said Subject Matter CEO John Buckley, who worked with Chang for eight years when both were at The Harbour Group.
“Having spent much of my career working in agencies developing communications plans for clients wherein key elements relied on external specialists—people who can run interactive campaigns and create the content to make them useful, lobbyists who can deliver messages one-to-one, a studio enabling clients to conduct satellite media tours from Washington – it’s a joy to contemplate coming to a firm with all those in-house resources and more. I’m looking forward to this next phase of my career on Team Subject Matter,” said Chang.