Diamond Public Relations + Social Media, a bi-coastal PR agency with offices in Miami and LA, has announced the promotion of Sydney Feldman to Associate Vice President, Luxury & LATAM Divisions. In her new role she will manage multiple account teams in the strategy and execution of full-service PR efforts – including developing cutting-edge campaigns and overseeing targeted outreach and efforts – ultimately responsible for the success and growth of these verticals within the company.
Feldman joined Diamond PR in 2014 where her appetite for the world of travel & tourism found a longtime home. An obvious match for not only her skills and passions, but her innate PR talent, she excelled in each role on an ongoing basis and steadily grew within the company.
“It was clear from early on that Sydney was going to be a powerhouse; a force to be reckoned with if you will,” Jody Diamond, CEO of Diamond PR commented. “She has an edge to her that can’t be taught, and it has served her well. Her industry knowledge and media relationships are second to none, and the arsenal of insight she’s garnered and skills she has sharpened over the past eight years here at Diamond PR are immeasurable. She is confident, tenacious and driven – all things that will continue to serve her well in this executive, leadership position and I am excited to see her continue on this path and step into this important role.”
Sydney’s new role as Associate Vice President, Luxury & LATAM will have her overseeing multiple divisions within the company – maintaining client satisfaction across accounts and managing multiple-person teams as they maneuver the PR landscape. She will be responsible for team development and guiding strategies toward client results, in addition to business development support. Current clients under her steady and vigilant eye include properties such as Mexico’s W Punta de Mita, Jade Mountain in St. Lucia, Thompson Buckhead in Atlanta, Rancho Pescadero near Todos Santos, Quintessence Hotel in Anguilla, Resorts World Bimini in The Bahamas, Caribe Hilton San Juan and more.
“I’m proud to be part of the Diamond PR family and eager to take on this new role, elevating the talent within our team and working with existing and new clients as the agency continues to expand its footprint in the luxury niche and Latin America region,” remarked Feldman. “It’s always been a dream to work with incredible clients like ours and my passion for storytelling, exploring cultures and learning new languages has primed me perfectly for this position.”
Born and raised in Brooklyn, NY, Feldman moved to South Florida to attend the University of Miami, earning her Bachelor’s of Science degree in Public Relations and Spanish, and never looked back. She has traveled the world, spending several months living in Costa Rica and a semester in Buenos Aires, where her love for the region took flight. Her passion for adventure continues to serve her well, whether it’s surfing with journalists in Punta de Mita, hiking Machu Pichu with a broadcast production crew, or swimming with sharks in the Caribbean, her never ending desire to explore and experience the world fuels her daily.
Diamond Public Relations shattered the walls of traditional PR in 2007, establishing a firm founded on strong media relationships and superior knowledge of the travel industry, while embracing the adaptive qualities needed to stay ahead of the ever-changing digital landscape. The award-winning firm specializes in the travel, tourism and lifestyle sectors using the art of public relations and the popularity of social platforms to drive attention, notoriety, cache and ultimately business to clients. www.diamondpr.com