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The Avant Guard appoints CRC, Inc. for PR & digital communications in the U.S. 

by | Aug 7, 2020

CRC, Inc. (Cindy Riccio Communications), a leading independent PR and digital marketing agency in NYC and winner of Expertise’s Top 20 PR Firms in NYC three years running, has been selected as the agency of record to help launch the Avant Guard in the U.S. The launch and PR program is in partnership with Task PR in London as The Avant Guard prepares to launch in the UK, as well.

New on the market, The Avant Guard is a sustainable fashion mask brand for men and women that’s washable and reusable combining innovative design with lasting respiratory personal protective performance.

The Avant Guard mask combines both fashion and innovation to create a mask that has antiviral, antimicrobial and antibacterial properties due to a combination of aerosilver yarns containing 12% pure silver fiber.  Each mask also offers UV protection and moisture management. The masks are also hypoallergenic, produced with next generation Oeko Tex standard 100 and Blue Sign approved dyes and chemicals which are kind on the skin and the environment.

“Task PR is thrilled to work with CRC for the U.S. introduction to The Avant Guard. We’re looking forward to launching this innovative face mask to both the U.S. and UK,” said André Schlagowski, Co-Owner & Co-Director of Task PR.

The Avant Guard’s unique design is offered in two adult sizes with adjustable straps to ensure maximum comfort and fit for both men and women. Available in a range of colorways, blush pink, white, navy olive, camouflage print and embellishment, the collection offers a wide range of options to compliment any outfit choice. Each mask comes with a pouch that always keeps the mask sanitized and the Aerosilver fabrics have been tested for efficacy for 50 wash cycles and deliver an excellent rate of microbial reduction of greater than >99%.

“We’re very excited to be a part of this company’s launch in the US. This is the perfect time to introduce such a technology and fashion forward mask to consumers as masks become a staple in all of our wardrobes,” said Cindy Riccio, President & Founder of CRC, Inc.

The Avant Guard pledges to donate $2 from the sale of each mask to Doctors without Borders, supporting the great work of those who help at the front line where the virus hits hardest.Price points start from $50 and are available to buy here.

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