MuscleSquad, an online fitness equipment store and community, has appointed leading PR agency The PHA Group with a press office brief. The brief spans business profiling, thought leadership, product placement, influencer engagement and case study placement.
MuscleSquad was launched in 2017 by budding entrepreneur Chris Billingham, with a product range that includes treadmills, squat racks, dumbbells and benches, amongst other fitness kit.
During the coronavirus lockdowns – when the nation turned to at-home exercise – demand for MuscleSquad’s full service product offering exploded, as gyms remained shut for months at a time.
Commenting on the appointment, MuscleSquad founder and CEO, Chris Billingham said:
“MuscleSquad’s mission is to encourage health and make fitness accessible to everyone. We want to make it easier for everyone to start on their fitness journey, giving them all the tools and knowledge they need to maintain a healthy lifestyle. It is an exciting time for the business and we look forward to working with PHA to see what we can achieve together.”
Andy Corridan, Account Director at The PHA Group, added:
“We are excited to be working with Chris and the team on their mission to collectively improve access to fitness for all. Muscle squadMuscle squadMuscle squad’s product range has something for everyone, and we look forward to working together in this next step of the business’ journey.”
About The PHA Group
Established in 2005, The PHA Group is an award-wining independent PR and Digital agency founded by Phil Hall, the former editor of the world’s bestselling newspaper and Director of Editorial Development at Trinity Mirror Group.
With offices based in London, Manchester, Leeds and Wokingham, The PHA Group constitutes consumer, corporate and reputation PR specialists to deliver transformational results for clients, including household brands, international corporations, ambitious start-ups, and individuals with a story to tell.
Our unparalleled network integrates top-level media and influencer contacts with strategic, creative, digital, and social insight, as well as global connections, to create a truly bespoke service. www.thephagroup.com
