North America’s premier running and outdoor event joins forces with industry’s leading outdoor specialists for strategic media relations and branding
CHARLESTON, S.C. (May 1, 2024) – Obviouslee, a dynamic, full-service marketing agency renowned for strategic collaborations with innovative brands worldwide, proudly announces being selected by The Running Event (TRE) as its media relations agency of record and creative partner. In addition to driving growth and elevating TRE’s position as an industry leader, Obviouslee will deliver a fresh identity for Switchback at TRE, the event’s outdoor-focused expansion. This powerful collaboration extends Obviouslee’s presence in the outdoor industry and its focus on partnering with purpose-driven brands.
The Running Event showroom
“As The Running Event continues to solidify its position as North America’s premier running and outdoor event, we’re thrilled to partner with Obviouslee,” says Christina Henderson, Event Director, TRE. “Together, we’re committed to unlocking new possibilities for innovation and strengthening the run and outdoor specialty communities. Ultimately, our goal is to elevate the experience and value for attendees, exhibitors, and media at TRE.”
TRE is North America’s premier specialty retail conference and trade show. Each year, it attracts thousands of industry professionals seeking the latest in footwear, apparel, gear, and services. In 2022, TRE launched Switchback as an extension of the event to showcase outdoor brands and welcome outdoor retailers into the fold. Entering its 18th edition, TRE looks forward to adding value for all attendees through the collaboration with Obviouslee. Obviouslee has a longstanding history of partnering with run and outdoor brands, and its team is composed of sponsored athletes and competitive and former collegiate runners.
“The Running Event is the industry partner of our dreams,” said Joe Jackson, Obviouslee’s senior marketing strategist. “Their importance in the specialty run and outdoor industries cannot be understated, and we are honored to support them in expanding their influence. Being partnered feels like we are part of a movement, and we’re ready to hit the ground running – literally and figuratively.”
Since 2005, Obviouslee has provided various marketing services, including strategy, brand development, event marketing, media relations, digital marketing, social media management, graphic design, media buying, content marketing, and photography/video production. With a diverse outdoor industry portfolio including brands like Bajío Sunglasses, Bonefish + Tarpon Trust, FIREDISC, Jones Snowboards, Soul of Adventure, Toadfish, ZAG Skis, and others, Obviouslee has made a name for itself as a leader in branding and marketing for impact brands, outdoor and active products, events, and experiences.
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About Obviouslee
Obviouslee is a marketing & design company founded in 2005 and headquartered in Charleston, SC, with team members across the country. Obviouslee, named one of Outside Magazine’s “Best Places to Work,” incubates ideas, promotes good vibes, builds relationships, and creates real results for causes, people, and partners we believe in. They create lasting impact, ROI, and LOLs for an array of clients — from entrepreneurs and growing companies to storied brands. Female-founded, Obviouslee is a proud member of WBENC. To learn more, visit obviouslee.com.
About The Running Event
Launched in 2006, The Running Event (TRE) is North America’s premier specialty retail conference and trade show. Each year, it attracts thousands of industry professionals seeking the latest in footwear, apparel, gear, and services. In 2022, TRE launched Switchback at The Running Event to showcase outdoor brands. With numerous opportunities for peer learning, interactive and forward-looking conference programming, and dynamic product demonstration and discovery, TRE is the can’t-miss trade show for run and outdoor specialty. For more information, visit www.therunningevent.com.
