Coyne Public Relations announced it has been selected to provide public relations support for The Play Date, a single-day, invitation-only media event on March 8, 2023, hosted by The Toy Association, producers of Toy Fair and Adventure Media & Events, publisher of The Toy Book and The Toy Insider. As part of the partnership, Coyne PR will work to secure media attendance by promoting the opportunities that the event offers, such as direct access to the toys being released throughout 2023. The campaign will focus on a comprehensive media relations program targeting traditional media outlets, key industry experts and VIP influencers, including pre-show, on-site and post-show support.
“We are excited to be partnering with Coyne PR in support of our brand-new industry event,” said Kimberly Carcone, Executive Vice President of global market events at The Toy Association. “We have a longstanding relationship with Coyne PR and because of our previous projects, their professionalism, dedication and belief in the power of play, we are confident they are the ideal team to bring our new Play Date to life.”
Taking place at etc.venues 360 Madison in New York City, the event will serve as the ultimate destination for press and influencers to get hands-on with products that have yet to hit store shelves, providing an additional level of excitement for coverage. Together, The Toy Association and Adventure Media & Events will also give attendees access to exclusive insight and commentary regarding the state of the toy industry and the upcoming trends for 2023.
“We cannot wait to bring The Play Date to life this spring with the help of the incredibly talented Coyne PR team,” says Adventure Media & Events CEO Laurie Schacht. “Along with the Toy Association, our teams are perfectly poised to introduce the media to hundreds of brand new awesome toys and playthings early in the year.”
“In addition to having a robust background in supporting major industry events, Coyne PR has a strong toy practice and understands the vital role these events have for toy manufacturers and media,” said Sue Murphy, Senior Vice President at Coyne PR. “With Toy Fair moving to the fall, we look forward to helping make The Play Date a success this spring.”
For information about Coyne PR, please visit www.coynepr.com.
About Coyne Public Relations
Coyne Public Relations is one of the most sought-after full-service integrated public relations agencies, partnering with an impressive collection of global brands. The agency consistently displays the knowledge and creativity that has made it one of the fastest-growing independent agencies. For 25 years, Coyne PR has been raising the profile of brands with impactful campaigns, cause marketing programs, sponsorship activation and crisis management. Coyne PR has earned more than 750 industry honors in the past decade, including Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report. The agency is also a member of the Worldcom Public Relations Group, the world’s leading network of independently-owned PR firms.
Founded in 1916, The Toy Association™, Inc. is the trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $102.4 billion, and is the nation’s most effective resource and influential advocate for hundreds of companies including manufacturers, retailers, licensors and others who are involved in the youth entertainment industry. Our manufacturing members account for 93% of U.S. toy and game sales driving the annual $38.2 billion U.S. domestic toy market. The Toy Association serves as the industry’s voice on the developmental benefits of play and promotes play’s positive impact on childhood development to consumers and media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play. As a global leader, The Toy Association produces the world-renowned Toy Fair; advocates on behalf of members around the world; sustains the Canadian Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America’s widely emulated ASTM F963 toy safety standard.
Founded in 1983, Adventure Media & Events LLC is the No. 1 resource for toy news in the U.S. Publishers of The Toy Book, The Toy Insider, and The Pop Insider, Adventure Media & Events has provided the toy and licensing industries with up-to-the-minute news, product announcements, and insights for nearly 40 years. Its team of toy experts has more than 125 years of experience covering the toy industry, regularly attending major toy industry trade shows and events; conducting briefings with manufacturers, retailers, and analysts throughout the year; and delivering the latest toy news, product roundups, and hands-on toy reviews that consumers trust. Adventure Media & Events has produced two incredibly successful media events, Sweet Suite and Holiday of Play, for more than 14 years. For the latest breaking toy and entertainment news, follow @thetoybook, @thetoyinsider, and @thepopinsider on Instagram, Twitter, and Facebook.