Thunder, the original Creative Management Platform (CMP), announced it has expanded its offering to three enterprise products: In addition to its Creative Management Platform, Thunder now also offers Dynamic Creative Optimization and Experience Measurement.
In addition, the company has added industry veteran BJ Fox to manage and scale product development. Fox brings over 20 years of experience across Internet-based software companies, ranging from startups to large enterprise companies.
The Thunder Experience Cloud is comprised of:
- Creative Management Platform (CMP)
- Thunder’s CMP enables users to produce brand experiences across channels and traffic them to the appropriate media platforms.
- Dynamic Creative Optimization (DCO)
- Thunder’s DCO personalizes and optimizes brand experiences to increase conversions and media efficiency.
- Experience Measurement
- Tracks and measures a brand’s customer lifetime experience, decreasing media waste and improving understanding of how ads work through creative, media and exposure data.
“We are excited to bring BJ on board as we roll out the Thunder Experience Cloud,” said Victor Wong, CEO of Thunder. “His experience in building and managing large engineering teams will be a major asset as we take our platform to the next level of scale and innovation.”
In his new role, Fox will be responsible for overseeing and growing the product development team for Thunder, which expects to grow headcount by 25% in the coming months alone.
Previously, Fox was vice president of engineering at Getjar, a late stage venture-backed mobile ad network that sold to Sungy Mobile before working at Glympse, the popular consumer app for location sharing where he built out the company’s enterprise offerings for Fortune 100 customers and partners. Prior to that, Fox was director of software development at Microsoft, where he held key roles in Windows Azure, Research, and Xbox, managing a team across three continents while driving the initial launch of Windows Azure. He also served as chief architect of Signio, an angel-funded payment startup that was purchased by VeriSign in 2000 for $820M. Most recently, he was vice president of engineering at Xevo, a connected car platform for the auto industry.
Fox said, “Thunder has long been an industry leader; the first Creative Management Platform, it is now paving the way for true people-based marketing with Experience Measurement. I have tremendous respect for Victor and am thrilled to join his team of boundary-pushing thinkers and innovators.”