LOS ANGELES (October 2023) – MMGY Wagstaff recently welcomed travel trade marketing professional Jessica Ware as Marketing Account Director, Travel and Tourism. Ware’s recent hire exemplifies MMGY Wagstaff’s dedication to expanding the company’s destination marketing representation from coast to coast, as Ware will be based out of the company’s New York office. Ware joins MMGY Wagstaff with an extensive background which includes luxury travel trade relations, event management, and digital marketing, bringing invaluable industry experience and key trade relationships to her new role with MMGY Wagstaff.
MMGY Wagstaff’s Senior Vice President and head of business development Maïté Conway Ross says, “We are thrilled to welcome our newest Director to the MMGY Wagstaff family, expanding our Travel & Tourism Representation services out of our New York office. With a passion for travel and a deep understanding of the luxury retail market, as Country Manager for Tourism Western Australia account, Jessica is set to drive innovation and growth for the destination across the U.S. market. Jessica and I met while traveling in Australia, and her sense of curiosity, creativity, love for the arts, fresh perspective and keen understanding of the travel industry caught my attention, and I am looking forward to how her keen focus will help us enhance our existing PR and destination marketing services on the East Coast.”
Ware says of her new role, “I am thrilled to join MMGY Wagstaff. I’m truly excited to continue my work in building nuanced and dynamic marketing and strategic partnerships across the ever-evolving luxury hospitality space with such an incredibly strong, vibrant, and enterprising team.“
In her previous role at Skylark, Ware wore many hats as Vice President of Marketing and Editorial Director, spearheading the company’s brand positioning, sales strategies, data and results-driven marketing, strategic partnerships, and core mission success. At the helm of editorial, Ware held an instrumental role in defining Skylark’s brand, establishing content direction, strategy, voice and customer journey.
In her new role, she will be an integral team member for the company’s long standing client, Tourism Western Australia, where she will lead account strategy and travel trade relations, all while guiding her team to success in the North American market. Ware will also play an essential role in the company’s new business efforts alongside MMGY Wagstaff’s SVP’s Maïté Conway Ross and Jessica Rodriguez, utilizing her vast network of travel contacts across the globe throughout her last eight years at Skylark.
About MMGY Wagstaff
For the past 24-years, MMGY Wagstaff has created award-winning marketing and public relations campaigns that champion and advocate for the hospitality, culinary, travel, and wine and spirits industries’ talent, products, and experiences. Our expert teams strategically leverage the relationships and leads across North America, as well as the overall network of MMGY Global. We embrace our passions and curiosities for dynamic lifestyle, travel and hospitality breads to create customized, multi-channel, innovative and impactful programs that share our clients’ stories and secure results that matter. The agency is MMGY Global’s North American practice specializing in destination marketing, trade representation, public relations, social and experiential marketing. We are more than 70 account representatives today across Los Angeles, San Francisco, New York City, Chicago, and Vancouver, BC, with additional MMGY Global resources across the continent.