UK-Based Agency Origin Digital Further Commits to US Market With NYC Office Opening, Provides Sales-Driven Digital Marketing & Branding for Fintech and Insurtech

by | Aug 5, 2021

Origin Digital, a Belfast-based digital marketing and branding agency, announced the opening of its NYC office in response to increasing U.S. demand. The U.S. operation will serve primarily fintech and insurtech companies, offering digital marketing and branding services that help these innovators shape their brand, find their voice, engage audiences, and drive sales. To support its U.S. growth, Origin additionally announced today its hiring of seven key new employees, bringing its total headcount to 31.

The opening of the New York office is the latest milestone for Origin which has experienced sharp growth since being founded more than 15 years ago. It focuses on brand, online customer experience, campaigns, and digital transformation for a wide range of clients, including some of the world’s most well-known corporates Danske Bank, Prudential, Fidelity, and Allstate, well-known Northern Irish brands AbbeyAutoline, Firmus, and Mash Direct, and cutting-edge U.S. fintechs and insurtechs Openly, Atomic, Alchemy, and Powerlytics.

Co-founder and Managing Partner of Origin Jerry Staple said, “The Origin New York office is an exciting development in the evolution of our firm, allowing us to serve our ever-growing roster of U.S. clients and to grow our global footprint in a key strategic market. We have worked hard to win business with seven new U.S. clients in the last year and expect that to grow further in the coming months as we take a larger share of the fintech and other markets both on the east and west coasts. We set ourselves apart by focusing on adding value through both experience and narrative, producing transformational results for our clients. By extending our world-class team in New York, we will continue to deliver that service and build out our footprint around the world.”

The U.S. operations will be overseen by newly appointed Managing Partner Jacqueline Silva. Silva brings to Origin more than a decade of true financial experience as an investment banker turned financial communicator. Notably, she created and executed the four-year marcomms strategies that led to ideal exit strategies for AdvisoryWorld (now LPL Financial), FTJ FundChoice (now Orion Portfolio Management), and Quovo (now Plaid). In addition to overseeing the U.S. operations, Silva consults as a Senior Strategist for an Origin agency partner, Caliber Corporate Advisers.

Silva adds, “I’m excited to be bringing Origin’s world-class digital offering to clients current and future in the U.S. market at our New York office. At Origin, we are able to differentiate our offering with a unique and integrated approach which has already produced tangible results for clients and has found a willing audience here in the U.S.”

Origin’s global headquarters is based in Belfast. Its New York office is situated on East 34th St. in Manhattan. For more information on Origin’s U.S. offering, please visit www.meetorigin.com.

About Origin Digital

Founded in 2006, Origin Digital is a Belfast-headquartered digital marketing and branding agency. Origin’s U.S. operations service the fintech and insurtech industries, helping these innovators build, scale, and run their marketing departments. The agency’s unique approach to design, branding, and digital marketing has landed it numerous awards, notably the Deloitte Fast 50 Awards, CIM Marketing Excellence Awards, and the Digital Media Awards. Most recently, it was recognized at the Digital DNA Awards 2020 for its work to raise awareness around responsible flying through the Duty-Free “One Too Many” campaign, as well as for its company culture in the “Workplace of the Year” category. For more information, please visit www.meetorigin.com.

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