UK’s leading EV charger network InstaVolt appoints Ben Smith as Marketing Director to drive brand forward and accelerate growth

by | May 18, 2023

18 May 2023: The UK’s leading rapid electric vehicle charger network, InstaVolt, is growing its senior leadership team with the appointment of Marketing Director, Ben Smith, who joins the company to drive the brand forward following a significant period of expansion both locally and internationally.

The appointment follows the company’s activation of its 1,100th rapid charger, making InstaVolt the largest open public charging network in the UK. The business also recently expanded into four new European markets, and launched its impressive hub off junction 11 of the M40 at Stroud Park, Banbury which now boasts 32 charging stations in response to continued growth and demand for public charging.

Smith boasts more than 16 years’ experience in strategic marketing roles for global leaders including marine electronics company Navico, Regent Seven Seas cruises, multinational technology company Garmin, and most recently launched two brands into the UK market for the RoyaleGroup. Ben brings a varied and impressive skill set to the role, with expertise in multichannel marketing and communication within the B2C and B2B sector.

Ben Smith commented: “InstaVolt is a remarkable company with an enviable reputation in the critically important electric car charging sector. I’m excited to build on such a substantial foundation here and reinforce the message that when it is time to recharge, InstaVolt has the scale of network and reliability EV drivers can trust.”

At Navico Smith was responsible for driving marketing programmes for distributors, retail and wholesale across Europe, Middle East and Africa, while at Garmin, renowned for its market leading GPS systems, Smith implemented and project managed strategic marketing plans with key retail partners such as Amazon, Tesco, Currys, John Lewis and Halfords to meet the company’s key business objectives.

Adrian Keen, CEO of InstaVolt commented: “We’re thrilled to have secured Ben’s appointment. His wealth of experience, especially in the pan-European technology sectors, will be invaluable as we implement the next stage of our plans for growth. Marketing efforts are central to encouraging adoption of electric vehicles, particularly the challenges of awareness and education about the sector, and Ben’s cross-channel experience will help us propel the brand forward as we grow market share in the UK and internationally.”

About InstaVolt

InstaVolt owns, installs, and maintains rapid electric vehicle charging units nationwide, giving landowners the opportunity to earn a rental income by housing them, and giving EV drivers access to the fastest charging available. It believes that charging an electric vehicle should be quick and easy. It’s why, unlike many other companies, InstaVolt operates an ‘open charger’ model, so anyone can use its charging points on a pay-as-you-go basis. No membership cards are required.

At the company’s core is a mission to make the UK an easier place to recharge – meaning more electric vehicles on the road and better air quality for all. InstaVolt’s achievements have been recognised by the industry and drivers alike. The company won “Private Sector Infrastructure of the Year” for the second consecutive year at the Electric Vehicle Innovation & Excellence (EVIE) Awards 2021 and topped the Zap-Map survey for the 4th year in a row, named as the UK’s Best Public Network. It was also voted as the UK’s most reliable public EV charging network, as voted by readers of What Car? Magazine in July 2021 and awarded Bronze in the Auto Express Driver Power awards for best public charge points. To read more, visit www.instavolt.co.uk.

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