Artificial intelligence (AI) is expected to have significant impact on the consumption and production of media, including broadcast radio.
To be at the forefront of understanding the impact of AI on the audio industry, the University of Florida College of Journalism and Communications (UFCJC) and Futuri Media have partnered to use Futuri’s RadioGPT™ AI technology on GHQ, UFCJC’s ongoing audio research and development platform. GHQ will be one of the first radio stations in the world to use RadioGPT™’s AI to better connect to audiences.
Futuri, based in Cleveland, Ohio, is the leading provider of AI-driven content, audience and sales technology for media companies and creators.
RadioGPT™ uses Futuri’s TopicPulse system to scan Facebook, Twitter, Instagram and more than 250,000 other sources of news and information to identify which topics are trending in a local market. It then uses GPT-4 technology to develop a script and AI voice to create audio for on-air and on-demand use. It also generates social posts, blogs and other content for digital platforms related to the content on the air in real-time.
In this implementation, GHQ will use the technology to create “Q,” an AI personality to develop and read scripts with hourly updates on weather, events and other news around Gainesville, Florida, the home of the University of Florida. The content will be provided by GHQ staff and Q will enhance for broadcasting. As part of their R&D partnership, UFCJC and Futuri will analyze how effective the technology is in connecting with the radio station’s audience. The research and development effort will help the radio industry develop best practices in the effective and ethical use of AI in their operations.
“Our ongoing partnership with Futuri Media is more important than ever with the pace at which AI is becoming a relevant part of the broadcast industry,” said Randy Wright, executive director of the College’s Division of Media Properties. “Because we operate in both the public and commercial broadcast spaces, we’re able create real-world test scenarios with Futuri in our media operations and provide students with hands-on experience working with the latest technology and AI applications.”
“Innovation is at the core of everything we do at Futuri, and we value our long-standing R&D partnership with the innovators at the University of Florida College of Journalism and Communications,” said Futuri CEO and Founder Daniel Anstandig. “By being early adopters of artificial intelligence, the UFCJC team is providing their students a crucial advantage as they prepare to enter the rapidly evolving media industry.”
About the University of Florida College of Journalism and Communications
The University of Florida College of Journalism and Communications, recognized by its peers as one of the premier programs in the country, is driving innovation and engagement across the disciplines of advertising, journalism, public relations and media production and management. The college’s strength is drawn from both academic rigor and experiential learning. It offers bachelor’s, master’s and doctoral degrees and certificates, both online and on campus. CJC students have the opportunity to gain practical experience in the Innovation News Center, which generates content across multiple platforms, and The Agency, an integrated strategic communication agency, the Atlas social media listening lab, and in seven broadcast and digital media properties. The College is also home to the Joseph L. Brechner Center for the Advancement of the First Amendment, the STEM Translational Communication Center, the Center for Public Interest Communications, and the Consortium on Trust in Media and Technology.
Futuri is the leading provider of AI-driven content, audience, and sales technology for media companies and creators. Brands rely on Futuri solutions to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 18 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s Fastest-Growing Private Companies for eight consecutive years, Futuri is known for helping media companies grow their revenue, audience, and content.