NEW YORK, NY – May 19, 2025 – Baretz+Brunelle, the growth advisory firm to elite businesses in the legal industry, announced today that Rachel Teisch has joined the firm as a senior managing director and a key member of its Innovation practice. Teisch brings more than 20 years of experience scaling legal technology companies through strategic marketing leadership and execution.
She joins B+B following the firm’s milestone acquisition of LexFusion in February. Driven by rapid innovation, the rise of AI, and unprecedented investment, legal technology companies and their investors are facing greater pressure to differentiate in an increasingly complex environment, while buyers are navigating the practical realities of adopting new technologies. Teisch’s marketing expertise complements the deep market intelligence and sales acceleration expertise of B+B partners and LexFusion co-founders Joe Borstein, Paul Stroka, and Casey Flaherty—together delivering a more focused, strategic approach to growth, one that helps legal tech companies connect more effectively with their buyers and align in the dynamic legal marketplace.
Teisch helps legal technology companies grow through go-to-market strategies grounded in real client needs, positioning brands as category leaders. Before joining B+B, Teisch held marketing and strategy leadership positions at OpenText, Xerox, Conduent, Catalyst Repository Systems, H5 (acquired by Lighthouse), and Navigant Consulting (now Guidehouse).
“Rachel grows brands in the legal tech arena like few others do,” said B+B CEO Mike McNamara. “She immediately allows us to offer even more comprehensive growth services, with her proven marketing talents adding to the sales acceleration, intelligence, and industry acumen offered by B+B’s LexFusion team. Her deal-tested expertise amplifies the broader strengths of B+B in reputation, talent, revenue, leadership, and capital.”
B+B’s Innovation practice connects the pillars of the legal industry—tech companies, law firms, law departments, and capital providers—to combine deep market intelligence and sales acceleration with targeted brand-building strategies that drive full-funnel growth and deliver measurable revenue impact.
“Joining Baretz+Brunelle and our exceptionally talented team at this pivotal moment in the legal industry is truly exciting,” said Teisch. “Having spent the majority of my career helping members of the legal tech community navigate, adapt, and flourish in a changing marketplace, I recognize the profound transformations underway. With the tangible impact of AI, this is the perfect time to bring my experience to a broader range of legal innovators.”
About Baretz+Brunelle
B+B is a growth advisory firm to elite businesses in the new legal economy. We focus on the things that drive growth in the legal industry—reputation, talent, revenue, leadership, capital, and innovation. For over 20 years, we have helped our clients build market-leading reputations, merge and acquire, manage crises, hire and accelerate top talent, make transformational business decisions, improve financials and operations, raise capital, deploy technology, launch new services, secure new clients, and dominate geographies and industry niches.
Our global clients are Am Law 100 and 200 law firms, elite boutiques, alternative legal services providers, legal technology companies, private equity firms and litigation funders, legal information and analytics companies, and other leading service providers and counterparties to the legal industry.
Founded in New York, our team includes former Am Law 100 C-suite executives and lawyers, marketing and communications mavens, award-winning journalists, corporate finance experts, digital marketing visionaries, legal technology gurus, management consultants, intelligence professionals, and legal talent advisors. For more information, visit www.baretzbrunelle.com.