W2O Group, a network of complementary analytics and insights-driven, digital marketing communications firms, announced the appointment of Jennifer Gottlieb to President. In this newly created role, she will have responsibility for three operating companies—W2O wcg, W2O twist and W2O pure. Gottlieb will continue to report to Founder and CEO Jim Weiss, who retains responsibility for overall firm strategy and operations globally as well as business development, innovation and marketing.
This move will expedite scaling and enable Weiss to focus on continued growth, both in the U.S. and EMEA, and further integrate and build out W2O sentient and W2O marketeching, its dual operating and specialized services firms focused on analytics, digital, creative, content distribution and PESO analytics and media.
Gottlieb has worked with Weiss for more than 25 years across various firms and client organizations. She has been an integral force over the past 12 years, helping the company grow from approximately 25 people in two offices to nearly 700 in a dozen offices across the U.S. and Europe. She has served in a number of leadership roles at W2O, most recently as Chief Operating Officer and Head of Client Service. Previously, she led W2O wcg and W2O twist.
“Jenn’s steady leadership, easy communication style, sense of fun, camaraderie and above all, her unwavering attention to client service and satisfaction have made us what we are today,” said Weiss, who founded the firm 17 years ago and has led its growth and expansion as one of the most agile, forward-thinking marketing and communications firms in the world. “She embodies our ‘Why’ completely and has earned the respect of all of us and the industry because she ‘makes it happen’ with an unusual mix of gritty, roll-up-your sleeves determination and guts combined with class, humor and partnership. With remarkable 50 percent growth in revenue and people over just the last two years, this is the first of many moves we need to make in order to healthily scale and evolve to best meet client needs, and to create entrepreneurial running room and growth opportunities for talent across the firm.”
Gottlieb’s appointment comes at an important time in the firm’s evolution as it continues double-digit growth expected to exceed $150 million in revenue and 750 people in 2018. W2O also continues to broaden its client base and capabilities, attract talent, and redefine its portfolio for a digital world to reflect the shifting expectations of brands, employees and consumers. The firm’s success is based on a client-centric, one P&L operating model and an analytics-driven, digital-first mentality, all of which results in providing the right capabilities, strategies and talent to every client situation.
“I’m extremely excited to work with Jim and our A-team of leaders, clients and amazing people to take W2O to the next level of quality and achievement,” said Gottlieb. “It’s been an incredible journey that feels like it’s only just beginning. We will maintain our focus on doing the best work with the best people for the best clients, and I truly believe the best is yet to come.”
Gottlieb serves on the board of the AMIB, an organization dedicated to developing assisted living facilities for the multiple-impaired and blind. She is a corporate member of the Healthcare Business Women’s Association (HBA), a member of the Public Relations Society of America, and a volunteer for the American Diabetes Association and the North Shore Autism Circle.
Before joining W2O Group in 2006, Gottlieb was Director of the Healthcare Practice at Cohn & Wolfe, a WPP agency. She held positions at Makovsky, Edelman and Golin/Harris earlier in her career.