The role of the smart device is constantly evolving, as content that was once the domain of the desktop continues to migrate to phones. While activities such as maps/navigation, email, and social media have been steadily transitioning to smartphones, mobile shopping...
An eye-opening new UK study explores breakthroughs in what experts and consumers agree is the most important aspect of transparency—the honesty of products themselves. Grounded in new global market research, the Honest Product Guide is designed for business leaders,...
With the advent of social media and review websites as major sources of consumer education and communication, modern companies must use every tool at their disposal to remain competitive and keep their organization in the public eye. Companies must be mindful not only...
In today’s world, consumers are becoming more aware of how ethical malpractice in business can affect the environment, alongside causing numerous other problems. With some issues showing no signs of stopping, people are willing to do their bit to help the planet and...
Today's consumers have become accustomed to instantaneous services and subscriptions, and new research from CX management firm Medallia reveals they want to give brands real-time feedback across multiple digital channels to improve their overall brand experience....
It’s harder to hide from non-stop political noise these days as the United States has never been more divided. Various factions seem engaged in a contest to outmaneuver each other to be more polarizing. There’s an old saying that business and politics don’t mix. ...
New research from performance advertising software firm Nanigans outlines how retailers plan to spend their digital ad budgets during the 2018 holiday shopping season. Based on survey responses from 100 senior digital advertising execs, the results indicate that...
In a fast-paced, thought-provoking opening speech on day two of the ANA Masters in Marketing Conference, Progressive.com CMO Jeff Charney outlined his risk mantra. By challenging the circa 3,000 strong audience to participate, Charney outlined his views on risk and...
Digital strategy misalignment is happening on even the grandest of scales. New research from integrated comms firm LEWIS finds the majority of the world's largest 300 public companies are failing to look at their marketing mix as one cohesive function—and asserts that...
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Atlantic, The: hires Yara Bayoumy (@yarabayoumy) as a Senior Editor overseeing national security coverage. Chicago...
Public relations and philanthropy may seem a bit counterintuitive. However, with the rise of savvy nonprofits, social enterprise and corporate social responsibility, there is room for philanthropy and purpose in the public relations world. Sponsorship of events like...
A newly launched initiative aims to reach younger voters where they live and breathe—by issuing a social media challenge. U.S. Vote Foundation and Hook Studios announced the launch of The Big Deal 2018, a midterm mobilization viral marketing campaign with an intent to...