Search engine optimization is a cornerstone focus for any digital business or online content creator. Google, as the premier and most widely used search engine by far, holds the proverbial keys to the kingdom. If you want your content to be found easily by your target...
October 3rd, 1993 is a day that should always be remembered. It’s the day a large U.S. Special Operations Force (SOF) unit set about to capture a Somali warlord, Mohamed Farrah Aidid, who was causing the deaths of Somali civilians by capturing international food aid...
With its constant crisis-level landscape and ominous “adapt or perish” theme, you could say that 2020 has been one of the most challenging years for brands and businesses. But smart brands are realizing that changing consumer patterns due to the pandemic and...
For many brands and corporations, with the rise of social media platforms and many other digital channels, email marketing has been put in the backseat, even though it was a very popular strategy in the past. However, this still rings true today, and email is just as...
As today’s companies look to marketing chiefs to deliver winning customer experiences (CX)—not just promote brands—the urgency to revive businesses has accelerated the rise of the data-driven marketer to turn data insights into action. Yet the data story for many...
There are many marketing and PR strategies that can improve your brand reputation overall, given months of time to develop. But how can you improve your reputation with a single client? Improving your reputation with an individual client can have a variety of positive...
Social media boycotts are the new frontier for PR firms, and Facebook is the poster child. For Facebook, it all started with trust issues. For years, trust in Facebook has been inconsistent, rising and falling with the same volatility as its stock price. From...
New research from global consulting firm AlixPartners argues that the “official” November-December definition is “meaningless” this year—and perhaps forever—due to COVID’s dramatic effects on shopping behaviors and long-bubbling retail trends now accelerated by the...
Technology and social networking brands are the loyalty beneficiaries of the coronavirus pandemic, as seventeen percent of this year’s Brand Keys Top 100 Loyalty Leaders were represented in those two sectors. The findings were a key insight from the annual survey from...
All businesses have the desire to be discovered by their target audience, but this can be easier said than done if they haven’t thought carefully about the most successful PR marketing strategies. Niche businesses provide products and services for specific audiences,...
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Daily Gazette: Cailin Brown (@dgazette) has joined the title as Managing Editor. Lakeland Ledger: Maya Lora...
In these increasingly disputable times, brand loyalty begins and ends with trust, as communicators know—but who do consumers trust to determine a brand’s own trustworthiness? Well, consumers do trust Google ratings, and a 5-star rating there is often considered a...