Valentine's Day marks an occasion to show love and devotion to that certain someone in your life, as well as a day for mobile marketers to think about ways to tap into one of the biggest shopping holidays. In 2019, Valentine's Day shoppers set new spending records,...
Successful communication is the key to building a more effective PR strategy for retailers in 2020. The right ways to communicate can vary depending on your size, location, and goals, but when communication is more seamless, you get to benefit from: Improved products...
It’s a new year, and a new decade—and a good time to evaluate the impact of shifting consumer attitudes. New research from first-party data and insights platform Dynata examines the opinions, attitudes and behaviors of people driving the cultural, social, economic,...
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Aberdeen American News: Erin Ballard is leaving the South Dakota paper (@AberdeenNews). Business and Commerce...
In 2009, people heard the phrase “TiK ToK” and thought of the debut single by Ke$ha. But if you ask a Gen Z’er today, when they hear “TikTok,” they think of a social media app to share and create videos. And like its predecessor, TikTok the app has become a global...
Coming off a strong holiday season, Americans are expected to set another record for Valentine’s Day spending this year as they continue to widen the range of those they’re buying for, according to a new survey from the National Retail Federation (NRF) and research...
New research from retail tech firm Bluecore and Forrester Consulting finds retail brands getting candid about their struggle to meet the demands of hyperadoptive consumers. Among the findings, up to 39 percent of brands reveal they are prioritizing customer-centric...
Happy 2020 to all, and hope your year is starting off as well as ours. As expected, our big traffic drivers last month were largely new-year-forecasting-themed posts, including sneak peeks at this year’s top press release strategies, spokesperson-development tactics,...
"A satisfied customer is the best business strategy of all…" Michael LeBoeuf "Show me ROI, or it's not a case study." An editor told me this some 15 years ago, and he was so right. I had been given some content, what the client insisted was a case study, but it did...
In the past few years, the agricultural sector has seen some significant changes. In many ways, this is due to the shift in consumer habits. These trends are starting to shape the industry as we head into a new decade. But it’s not just eating habits that are driving...
Today’s lightning-speed marketplace has made shopping, browsing, comparing and reviewing products and brands easier than ever—and as a result, consumes have become more unreliable brand advocates. In fact, traditional brand loyalty has been thought to be on the edge...
In order to increase market presence and consumer engagement, as well as market depth, brand awareness and loyalty, many brands have shifted significant resources into finding and recruiting influencers. These representatives already have a developed, loyal following,...