On March 23, on this website, I authored an essay titled, ‘How brands can avoid the Super Bowl and Olympics trap during America’s birthday celebration.’ The thesis of the article was that there will be so many promotions regarding America’s birthday that it will be...
Many years ago when I was a sports journalist, before asking to be transferred from what was then called the “toy department” to what I considered a more important one, a well-known sports publicist would close his shop during the World Series and go on vacation. His...
This essay is a follow-up to my article on this website about how to break through the clutter and gain brand recognition for World Cup sponsorships. Sports marketing publicists representing clients that sponsor the World Cup will be faced with a major problem: how to...
It's no secret that one of the most difficult assignments that a sports marketing publicists has is gaining positive earned media for a brand's promotion in broad range consumer publications. Virtually all brand promotion stories end up in trade publications. That’s...
For marketers and PR people, in some ways the 250th birthday of the United States will be similar to the Super Bowl and Olympics. There will be so many promotions that it will be difficult for one to stand out from the clutter. There are sure to be brand promotions...
Readers of this website know that I have long stressed that PR lessons not taught in communications schools can be learned from following the daily news and that these lessons can be applied to agency brand and corporate accounts. Below are some lessons from the...
PR practitioners should face the facts regarding mega sporting events sponsorships: Immediately after they are over the media forgets about them. Arguably, the two prime examples in the U.S. are the Super Bowl and the Olympics. And they have a lot in common: It...
With the Winter Olympic Games in Milan-Cortina, Italy now making headlines, it’s noteworthy that protests against the games have been occurring since at least 2023, because of the cost and environmental damage that occurred in preparing the region for the games. ...
To listen to the publicists of the National Football League and publicists for brands that spend millions of dollars advertising on the game, not to mention advertising execs of agencies that produce 30-second commercials that can cost as much as $8 million, not...
The Republican Party’s actions since President Trump’s reelection had already provided Democrats with strong talking points to emphasize in the 2026 mid-term Congressional election – for example, the failure of President Trump to reduce prices and the failure to enact...
Normally, for more years than I can remember, at this time of a New Year I write a column about the shortcomings of cable news’ political programs because they mostly condense important happenings to a few minutes, slant news coverage in order to attract viewers and...
This is the time of the year that self-proclaimed PR experts write about what they think are the worst blunders made by other practitioners, but never mention ones that they made during 2025. So I'll do so also, but with a twist: It will be limited to what I consider...