There is no statistic that accurately states the number of sportscasters in the United States, but one thing is certain: it’s a highly competitive business (as is the public relations business). Another thing that is certain is that relatively few sports announcers...
It’s no secret to people who follow the shenanigans of the business world that companies have long attempted to camouflage their warts. These robber barons do so by donating fortunes to various projects that help society. Three of the most visible businesses that...
On Sept. 8, 2023, this website published an article I wrote titled, “The too-often neglected facet of PR: Good customer service—my personal experience with American Airlines.” The essay detailed my correspondence with American Airlines after I wrote AA about a...
During World War II there was a slogan, “Loose lips sink ships.” It warned people involved in aspects of the war effort not to discuss what they are doing because the enemy might be listening. Because of technological advances, the same can be said today about many...
The 2025 Super Bowl is now history. The 2025 Major League Baseball season hasn’t yet begun. Media coverage of the National Basketball League and the National Hockey League is expanding as teams in those leagues battle for post-season playoff slots. And the 2026 Winter...
Now that the Super Bowl is history, sports marketers will be focusing their attention on the next edition of the Olympic Games, which will be held in 2026 in Italy—specifically in Milan, Cortina d'Ampezzo. The marketers and their PR arms should prepare a “what if we...
Many PR people think that being assigned to a Super Bowl account (this year’s game will be played on Feb. 9), or the 2026 and 2028 Olympics, means that management has plans for their advancement. As the sports marketing guru at Advance Public Relations for 10 years,...
This is the time of the year when everyone in our egocentric business thinks they know what will happen in 2025. So here are my predictions. (But unlike other know-it-alls, my advice to readers is to not bet on them being correct.) By Category Media Because of Meta’s...
There have been many changes in the practice of public relations over the years, but one thing has remained consistent: Year after year, most PR practitioners and clients will be disappointed about their experiences—and 2025 will not be any different. Here’s why:...
The 2025 Super Bowl will take place on Feb. 9 at the Caesars Superdome in New Orleans, home of the Saints. While the teams that will play in the game will not be known for many weeks, PR practitioners can still be sure of the following: Positive earned media for...
There were many takeaways from the 2024 presidential election that can be used by account execs on non-political accounts. And I have detailed more than a few of them on this site over the past few months. But if there is one that stands out, it is the importance of...
There are many lessons from the just concluded election that apply to non-political PR accounts. The most important lesson, in my opinion, is not new—it dates back to before either of the candidates, or even American elections, was born. It was stated by the Scottish...