Bill Byrne

Bill Byrne
Bill Byrne is co-founder and managing director of Remedy Communications. He leads a team that works with a diverse range of brands, in industries that include consumer tech, healthcare, active-outdoor pursuits, finance, beverage, and youth-driven industries.
How to set and measure accurate goals for PR in 2021

How to set and measure accurate goals for PR in 2021

A wise man once said growth is good. Wait… I think he said greed. And he was a movie character who went to jail. As you plan your PR campaigns for the next year or year after, do you want growth? I'm sure you do. Unless you plan and measure in a way that matters,...

Two questions your PR firm must answer before starting a PR campaign

Two questions your PR firm must answer before starting a PR campaign

“My last PR firm didn’t deliver.” It’s something we hear a lot from potential clients and it’s a common theme my colleagues at other agencies tell me too. While many times that disappointment isn’t the fault of the agency or consultant—some people simply want craft...