Is the PR industry in danger of losing access to budgets and being pushed further to the edge of the marketing matrix? For the third time? Yes, but we can stop it. The answer is for public relations agencies and internal PR teams to own the affiliate networks critical...
A wise man once said growth is good. Wait… I think he said greed. And he was a movie character who went to jail. As you plan your PR campaigns for the next year or year after, do you want growth? I'm sure you do. Unless you plan and measure in a way that matters,...
You’re probably measuring the results of your PR campaign wrong. It’s OK, most of us are, my team included. We’ve been taking the easy way out, and practice makes permanent. Many of us are still using advertising’s old impression-based metrics and advertising...
“My last PR firm didn’t deliver.” It’s something we hear a lot from potential clients and it’s a common theme my colleagues at other agencies tell me too. While many times that disappointment isn’t the fault of the agency or consultant—some people simply want craft...