The PR field certainly sees its share of job churn, with top executives often jumping to competing firms for more pay, bigger responsibilities and/or prestige. What’s more, a tight U.S. job market (4.8 percent, as of January) might provide fresh incentive for senior...
Entertainment media brand FANDOM and cross-platform measurement firm comScore recently released The Power of the Fan, a U.S.-based study examining the behaviors and attitudes of entertainment fans. The report, which dives deep into spending and consumption patterns...
Marketing investment in original digital video programming has nearly doubled over the past two years, with 80 percent of brand and agency executives saying that they are planning to spend even more on original digital video this year, according to the fourth annual...
Employees in the U.S. find it increasingly difficult to ignore political discussions in their workplace, and 31% believe political conversations among coworkers decrease their company's productivity, according to new findings from B2B ratings and reviews firm Clutch....
The post-purchase experience has become paramount in retail PR—in today’s sales environment, a retailer’s ability to make the post-purchase experience seamless can be the difference between a one-time transaction and a loyal, repeat customer. A new study from customer...
Machine learning, influencer marketing and a focus on Millennials are the top three trends that will drive public relations research this year, according to a new white paper from the University of Florida College of Journalism and Communications—its first annual...
Has Mom ever been so loved? Not by retail consumers, who say they will increase their Mother’s Day spending more than ever this year as they shower their life-givers with everything from jewelry to special outings at favorite restaurants, according to the National...
The notion of give-and-take is a key element of any successful professional relationship, and the relationship between PR professionals and journalists is no different. If you want to help your own PR efforts, start by helping journalists do their job. From how the PR...
New research has uncovered a startling gap between what consumers expect and what businesses are currently providing—despite a wealth of data available about customer behavior and purchasing choices, companies have a long way to go in terms of effectively using this...
By Anastasiya Shyrina, Founder and Chief Editor at PR Wiz, Communications Coordinator at The American Chamber of Commerce in Ukraine The sphere of public relations has always attracted me with its universality. A set of defined skills can be used for the benefit of...
Mobile marketing currently represents one of the newest forms of digital marketing present on the market. It provides customers with personalized information, promoting services, goods and ideas. The technique has been regarded as any marketing activity that is...
New research from Data Conversion Laboratory (DCL) and the Center for Information Development Management (CIMD) probes and tracks how, and if, organizations and individual pros are adapting their processes and content to be more viable in an increasingly electronic...