Recently, I discussed how to properly manage a PR crisis amid company controversy for United Airlines and public outrage towards Pepsi. Since then, a handful of brands and spokespeople have joined them in the hot seat. Mr. Met, the famous mascot for the New York Mets,...

Caroline Vallila is responsible for public relations, social media, and account management at Springboard PR. She graduated with a Bachelor’s Degree in Broadcast Journalism and Public Relations from William Paterson University.