Transformation is different than change, and it is during this challenging time in the business world that we may take into consideration how to both communicate and operate differently in the coming quarters. Transformation is led by a focused approach to company and...
With the recent TIME 100 annual award granted to an all-time record high number of leading women, it’s an ideal time to showcase not only these high-profile overachievers, but also the many women driving business, media and advocacy—heading into the upcoming 2018...
As we prepare to dive into 2018, it is imperative to take a moment to reflect upon what 2017 has taught us. Through highs and lows, a few key takeaways have emerged from the year as a whole. In an increasingly digital world, it should be noted that in order to plan...
Heading into the coming year, of particular import is the topic of culture and change in the workplace. In the United States, the shift in behavior is a multi-generational one, as millennial employees begin to assume a larger presence in the national workforce. Along...
With the holiday season upon us, it seems that the hustle and bustle in the retail world is just ramping up. Wrong—retailers have been preparing for the holiday season since August, some before, and have crossed every t and dotted every i. As digital platforms and...
In the client management business and strategic communications industry, Q4 is the exciting time that marketing attention exponentially shifts ahead toward a focus on the coming year. Issues at the forefront of planning include a study of both core and vertical...
Every quarter, the team at Gotham PR takes on a new reading assignment to harness the power of business publications to meet client aspirations, strategic objectives and to communicate in alignment with today's market realities. The most recent titles that resonate...
Leadership in today's workplace serves multiple functions and, one could argue, audiences. In an environment where well-educated, bright young workers learn on the job, leadership serves the dual function of coach/mentor. When experienced team members contribute...
We in PR are confronted daily with clients that do not necessarily understand what our profession stands for—or what our purview even is. The fact is, it is more important this year than perhaps any other since the founding of the profession to set the industry record...
The year 2016 will historically go down as one of the most challenging in PR for a myriad of reasons, all interestingly enough related to perception, image and communication on a global scale. The weighty importance assigned to managing PR client problems before they...