Everyone in business knows the old adage that it’s easier (and cheaper) to keep a current client than to market, sell and land a new client. And yet, why is it that so many people in the service business don’t often have a proven track record to do so? As the owner of...
David Landis is President of Landis Communications Inc. (LCI), San Francisco.
Peering into the PR crystal ball for 2018
Living in San Francisco, one of my favorite places to visit is the Golden Gate Fortune Cookie Factory in Chinatown. You walk down a non-descript side alley off Grant Ave and a small sign directs you inside, where a half-dozen women are folding fortunes by hand into...