In the early days, the influencer marketing arena was restricted to celebrities and famous personalities, along with a few dedicated bloggers. Actors, sports figures, supermodels and the like were considered influencers. But now, marketers are able to choose from a...

Dharmendra Chahar is a seasoned content writer, digital marketer and SEO expert, with years of experience in the field of marketing. He is passionate about helping people in all aspects of online marketing flow in the industry & also helping business with search and content marketing.
3 key metrics for measuring event marketing performance and ROI
Event marketing has emerged as an effective strategy for strengthening customer relations, generating goodwill and building a trustworthy brand image. For this reason, it becomes imperative to measure event marketing performance as it plays a major role in determining...