In the age of COVID, it became necessary to rebrand and re-operate the overall functionalities of nearly every B2B and B2C business. The pandemic has affected, to a great extent, brands, e-commerce, and industry as a whole. Brick and mortar companies faced massive...
In the early days, the influencer marketing arena was restricted to celebrities and famous personalities, along with a few dedicated bloggers. Actors, sports figures, supermodels and the like were considered influencers. But now, marketers are able to choose from a...
Event marketing has emerged as an effective strategy for strengthening customer relations, generating goodwill and building a trustworthy brand image. For this reason, it becomes imperative to measure event marketing performance as it plays a major role in determining...