James Daniels

James Daniels
James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.
5 strategies to improve the reputation of your brand

5 strategies to improve the reputation of your brand

Brand reputation is incredibly important but is an area that many business owners struggle with. It might seem that how you are perceived by the outside world is out of your control, but this is not strictly true, and you can be sure that the brands that have the best...

Marketing lessons that can be learned from online casinos

Marketing lessons that can be learned from online casinos

While in the pursuit of good PR and marketing tactics, businesses need to look everywhere to find inspiration and techniques that they can latch onto and implement themselves. One great industry that marketers of various business can look to for guidance is the online...

3 reasons why product branding is vital for your PR

3 reasons why product branding is vital for your PR

A positive reputation is essential in business. After all, it can increase trust in your company and encourage engagement with your marketing campaigns, products, or services. If you want to make your products stand out from the crowd, you must create a design that...

How to inspire healthy competition among your team

How to inspire healthy competition among your team

When it comes to cultivating a productive workplace environment, oftentimes, a bit of healthy competition can make a positive impact. Competition inspires people to strive for better and can contribute to a more focused setting for everyone. However, it would be naïve...

4 ways to help your PR team work better from home

4 ways to help your PR team work better from home

The requirement for teams to work from home has been something that businesses across the world have been getting used to since the beginning of 2020. Now your team will be slick operators—using conference calling on their laptops like pros, and using the cloud to...

3 ways to make security a USP for your business

3 ways to make security a USP for your business

In these troubled and turbulent times we find ourselves in, making your business safe and secure is not only good for you financially, but it’s good for your reputation as a business. As a public relations exercise, new employees and new customers want to be sure that...

20 ways cybersecurity businesses can promote themselves

20 ways cybersecurity businesses can promote themselves

The cybersecurity industry is one that is growing rapidly, which is no surprise when you consider that cybercrime is the biggest threat to modern day businesses and something that every company needs to consider. While this means that there is every chance of success...

How to prepare your website for a PR scoop

How to prepare your website for a PR scoop

The world of PR is fast-paced and traffic-heavy. When you do manage to get coverage, there’s a chance that a huge amount of traffic will rush to your website, and your digital infrastructure must be prepared to handle that load before you engage in PR, releasing press...

Starting a PR business—6 tips to hit the ground running

Starting a PR business—6 tips to hit the ground running

Working in public relations can be a varied, fast-paced, and fascinating career, but being employed within an agency is a very different experience compared to starting a business from scratch. The digital marketing revolution has only increased the demand for...

Using PR to improve your Amazon seller reputation

Using PR to improve your Amazon seller reputation

Do you want to maximize your profit potential as a seller on Amazon? If so, you need to showcase the fact that you can be trusted to provide a quick and quality service. Nobody is going to feel comfortable purchasing from you if they don’t believe you are capable of...

4 components your corporate event needs to have

4 components your corporate event needs to have

Corporate events are excellent tools for businesses. They make for great networking opportunities and can be used to get the word out about a new product or innovation that your company has developed. They can also be used to educate people about your company and how...

Earning customer loyalty—why is it critical for your business?

Earning customer loyalty—why is it critical for your business?

As most marketers would agree, how customers perceive your brand is ultimately how your business earns long-term success.Although making random sales may seem like a bonus, your loyal customers are ultimately those who are going to stick around even when there are not...