James Daniels

James Daniels
James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.
4 ways to make a good first impression with the right PR

4 ways to make a good first impression with the right PR

Marketing is an essential part of business. How you choose to present your business—and a client’s first impression of it—is crucial to that first step towards success. You may not get a second chance to make that good first impression. With so much competition...

4 essentials for protecting and enhancing your company reputation

4 essentials for protecting and enhancing your company reputation

In today’s current economic climate, reputation is everything. The slightest indiscretion can result in a PR nightmare, plus, it has been known to break a company within days. One of the significant factors is the ever-changing world of social media. All it takes is a...

The importance of PR for your new small business

The importance of PR for your new small business

There’s an old saying: “Advertising is what you pay for; publicity is what you pray for.” Let’s face it, launching a new business is seldom accompanied by an unlimited budget, making publicity and marketing a struggle for many new business owners. This is where a...

3 tips for successful small business PR on a budget

3 tips for successful small business PR on a budget

When implemented by an experienced PR team, a properly designed strategy to brand and market can do wonders for any company. However, funds can be a serious issue for smaller businesses to consider adopting a full-time, comprehensive PR strategy. That being said, it...

5 vital considerations to make before you go solo in PR

5 vital considerations to make before you go solo in PR

If you’ve been in PR for a while, you may be entertaining the prospect of going solo and starting your own small business, or representing yourself instead of working for a company. It can be a very exciting prospect and the thought of being your own boss (although...

3 reasons why data management is critical for success

3 reasons why data management is critical for success

These days, businesses can do some impressive things with data, as long as they are able to collect and analyze it effectively. Data related tech fields like machine learning and big data are booming and giving companies new ways to optimize their performance. Here,...

Find your brand archetype to boost your business image

Find your brand archetype to boost your business image

A good image is incredibly valuable for a company of whatever size, but if you’re just starting, you should take the opportunity you have to construct one yourself. The importance of branding has been recognized more and more over the past few decades, so you might...

An A-to-Z guide for improving your business leadership style

An A-to-Z guide for improving your business leadership style

Since the earliest humans roamed the earth, we have been identifying and following leaders. Wherever you go in the world and whatever the culture, either an individual or a group of individuals is responsible for leading and supporting others as they try to achieve a...

4 tips for streamlining your PR agency

4 tips for streamlining your PR agency

Businesses in all industries can benefit from finding ways to streamline their operation, and this is certainly true for PR. While there are many ways to streamline your PR agency which can help you to succeed, it is also important to realize that you must know how to...

4 tips to build a good business reputation

4 tips to build a good business reputation

In business, your reputation is all-important. It can take many years to build it up, but just a moment to knock it all down again. Once you have lost your reputation in business, it can be extremely difficult—perhaps even impossible—to raise it again. Here are some...

5 critical tips for improving your client’s company image

5 critical tips for improving your client’s company image

The importance of company image from a PR point of view cannot be overlooked. While it is true that your client needs to offer high-quality products/services that are good value for money, a brand will also need to be seen favorably by their target audience in order...

9 tactical tips for promoting your business

9 tactical tips for promoting your business

If you want to secure new customers, grow your reputation, and increase your brand awareness, you need to embark on various marketing tactics that will push your company in front of your target audience. You’ll be happy to learn there are a variety of techniques you...