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James Daniels

James Daniels
James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.
Understanding blockchain PR: What it is and why we need it

Understanding blockchain PR: What it is and why we need it

The world around us is changing by the minute. In fact, every time you take a breath, a single breath, millions of transactions are occurring in cyberspace. Until this point in time, most transactions were part of an organized system of central banks, owned by...

How to improve potential customers’ first reactions of your business

How to improve potential customers’ first reactions of your business

Public relations includes the impression of your business, not only on potential business partners and professionals who work in the same industry, but also on existing and potential customers or clients. Just as your brand image online is crucial to longevity and...

4 tips to develop a PR strategy for your eCommerce business

4 tips to develop a PR strategy for your eCommerce business

Public relations can be an often overlooked aspect of running a business—particularly those that operate online such as eCommerce stores and who are rarely interacting directly with customers or clients. However, it can prove to be invaluable in so many ways. If you...

The impact of cybercrime on company reputation: A 2022 update

The impact of cybercrime on company reputation: A 2022 update

Many factors go into a company’s reputation, but like trust, what takes ages to build up can be brought down instantly. One of those instances is a cyberattack. While being a victim of a crime isn’t inherently going to cause a drop in customer loyalty, your approach...

Why having a good reputation is so important—and how to improve yours

Why having a good reputation is so important—and how to improve yours

What does it take to make a successful business? Well, there are a number of things. You need to offer a product or service that has a place within your market, you need good customer service, effective marketing and most of all, you need a good reputation. Reputation...

7 top skills you need for a public relations career

7 top skills you need for a public relations career

PR work can be challenging, and it requires someone with a lot of diverse skills to succeed at it. Some may come naturally, and some you will need to learn over time. If you are determined to make your mark on the PR world, here are the skills that you will need....

Why small businesses should be combining digital marketing and PR

Why small businesses should be combining digital marketing and PR

Public relations focuses on getting a brand’s name out there and in the mind of the target audience, without necessarily trying to push or sell any product in particular. Digital marketing is much more focused on connecting with potential and existing customers on...

4 ways PR firms can improve security and avoid cyberattacks

4 ways PR firms can improve security and avoid cyberattacks

All businesses are susceptible to cybersecurity threats in one way or another. These threats continue to grow and it has left people wondering how to navigate them. However, there are some businesses that face graver risks because of what they do. One of these is...

5 tips for effectively utilizing white hat link building

5 tips for effectively utilizing white hat link building

If you're running a website, company, or blog, you must be able to understand and utilize white hat link building. White hat SEO (Search Engine Optimization) methods will help grow your customer base while staying on the good side of search engines, like Google,...

Tips for delivering engaging pitches & presentations

Tips for delivering engaging pitches & presentations

Whether you are currently preparing for an incredibly important and influential presentation and are looking for helpful hints and tips to improve your presenting style, or else you are someone whose professional role requires you to regularly stand up in front of...

10 effective ways to optimize your business’s processes

10 effective ways to optimize your business’s processes

When you optimize your business processes, you reduce time and costs. Process optimization standardizes how your staff performs business functions that are repeated. Employees are then free to follow up on more important or less structured work. Here are ten simple...