If you run a PR agency or are an intrinsic part of PR campaigns, you are surely always on the lookout for different PR tips and tricks to help you on your next campaign. This industry is certainly not for the faint-hearted. It comes with a lot of work, and as such,...
While remote working has certainly taken off in a big way over the past couple of years in particular, there is no doubt that team collaboration should be utilized as much as possible. Not only is this important for the goals of a company, but many people still like...
The global currency markets are incredibly important in almost all areas of worldwide trade and politics. We live in an age of alarming inflation, in which the value of national currencies is impacted extremely quickly by events. We also live in a highly globalized...
The world around us is changing by the minute. In fact, every time you take a breath, a single breath, millions of transactions are occurring in cyberspace. Until this point in time, most transactions were part of an organized system of central banks, owned by...
Public relations includes the impression of your business, not only on potential business partners and professionals who work in the same industry, but also on existing and potential customers or clients. Just as your brand image online is crucial to longevity and...
Public relations can be an often overlooked aspect of running a business—particularly those that operate online such as eCommerce stores and who are rarely interacting directly with customers or clients. However, it can prove to be invaluable in so many ways. If you...
Many factors go into a company’s reputation, but like trust, what takes ages to build up can be brought down instantly. One of those instances is a cyberattack. While being a victim of a crime isn’t inherently going to cause a drop in customer loyalty, your approach...
What does it take to make a successful business? Well, there are a number of things. You need to offer a product or service that has a place within your market, you need good customer service, effective marketing and most of all, you need a good reputation. Reputation...
These days, almost every business has a website. Even that little knitting shop on the corner of your street has finally got around to building one. While everyone knows how important they are to the success of a business, you might wonder why. Whether you sell...
PR work can be challenging, and it requires someone with a lot of diverse skills to succeed at it. Some may come naturally, and some you will need to learn over time. If you are determined to make your mark on the PR world, here are the skills that you will need....
Public relations focuses on getting a brand’s name out there and in the mind of the target audience, without necessarily trying to push or sell any product in particular. Digital marketing is much more focused on connecting with potential and existing customers on...
All businesses are susceptible to cybersecurity threats in one way or another. These threats continue to grow and it has left people wondering how to navigate them. However, there are some businesses that face graver risks because of what they do. One of these is...