James Daniels

James Daniels
James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.
4 tips to make your company more appealing to consumers

4 tips to make your company more appealing to consumers

If you want to attract more clients and the best employees, you must promote your company in the best possible light. This means streamlining your daily operations and creating an attractive brand, which will make consumers want to buy from your business and will...

Essential tech tools for your winning PR campaign

Essential tech tools for your winning PR campaign

Though it is impossible to be completely in charge of your company’s image in today’s digital economy, you can do a lot to help steer public opinion in your favor. PR is a very important part of every business, but it cannot be done without innovative technology to...

4 tips to keep your business moving steadily forward

4 tips to keep your business moving steadily forward

While businesses goals, finances, profit margins and products and services may differ, in many ways it doesn’t matter whether you’re a start-up, small business owner or a business giant—you’ll all have certain elements that are the same. For instance, what is a...

3 ways to get more organic visibility for your business

3 ways to get more organic visibility for your business

In order for any business to run successfully, it needs to be front and center so that people will see it, recognize its branding, and make a purchase. But how, exactly, can you go about building up your audience and getting in front of more people in order to...

4 tips for devising an effective digital media strategy

4 tips for devising an effective digital media strategy

A clear digital media strategy is vital for businesses big and small, especially when you consider that 3.2 billion people around the world use the Internet daily. Many business leaders confuse the term “digital media strategy” with “digital media campaign,” but there...

Examining the role of technology in today’s public relations

Examining the role of technology in today’s public relations

Public relations is an important consideration for any business. The way that you interact with your customer base and the impression of your business that you publicly project can both have an enormous impact on the way that your business is received and thought of...

Using PR to spread your brand’s message of data security

Using PR to spread your brand’s message of data security

In the world of PR, it is your duty to inform your customers while promoting your company. Doing so can be a difficult task—after all, how do you make yourself heard in such a vocal and competitive climate? In some instances, though, you need to be the loudest noise...

Three great reasons to include influencers in your PR strategy

Three great reasons to include influencers in your PR strategy

There is a great deal of behind-the-scenes work that often goes into the way that you perceive a brand. For instance, seeing Nike as a brand that can ‘just do it’ and your favorite celebrity as a part-time philanthropist is often, but not always, a result of good PR....

4 tips for optimizing your brand marketing

4 tips for optimizing your brand marketing

It’s not enough to simply launch a business—once it’s up and running, you need to keep it afloat through effective marketing practices. If you want to be successful, your approach has to be unique and hold special qualities, which, in turn, can work in your favor and...

Five digital components for every successful company in 2018

Five digital components for every successful company in 2018

You cannot be a single company any longer. The world is a global entity and your customers exist on all corners of it. That is why existing solely as a single store is a huge mistake. It is so easy and simple for customers to just go online. Every single successful...

4 tips to keep your branding strategy fresh

4 tips to keep your branding strategy fresh

The way your customers perceive your company, along with the products and services you provide, all rely on the brand strategy you choose to pursue. This strategy that will guide all your communications and interactions with your customers, and a successful one will...

3 ways web-hosting speed affects your company’s PR

3 ways web-hosting speed affects your company’s PR

Company websites live on the internet, but brand marketers don’t give much thought to how that happens. They only really notice it when their website suddenly fails to load with a dreaded 404 error page or when the order form or contact form won’t successfully send....