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J Berry

J Berry
J Berry is a freelance writer who produces articles on the current PR landscape. She believes that every brand should be given the right tools to pursue business success. In her spare time, she enjoys cycling and walking her two dogs.
3 PR disasters the finance industry needs to be prepared for in 2023

3 PR disasters the finance industry needs to be prepared for in 2023

Today, financial services are progressing at incredible rates, with advanced technologies heightening efficiency and scalability. However, with the current geopolitical situation in Europe and runaway inflation becoming prominent issues, the financial sector in the UK...

3 reasons project managers are essential to your brand’s PR team

3 reasons project managers are essential to your brand’s PR team

It is well known that public relations is a critical component of your brand as it can build trust with your target audience. PR is said to be 90 percent more effective than direct advertising, and can ultimately bolster your marketing efforts. For small businesses, a...