Awards are more than mere accolades; they can become powerful tools for crafting compelling brand narratives. Whether they come from industry bodies, third-party organizations, or internal recognitions, awards offer tangible validation of a company’s values and...
In the digital age, information travels faster than a tornado going through a trailer park. A comprehensive media strategy is pivotal for any business, including Certified Public Accounting (CPA) firms. Gone are the days when a firm could rely solely on word of mouth...
Choosing the right college often depends on more than just academics—technology packages play a significant role in swaying prospective students. Colleges today are employing innovative marketing tactics to highlight their tech-forward offerings. From bundled laptops...
Online courses are revolutionizing the way we approach professional development, offering a dynamic alternative to traditional education. Whether you're aiming to switch careers, climb the corporate ladder, or enhance your skill set, these digital platforms provide...
Recruiting new team members is an expensive and often protracted process, with SHRM data suggesting that it costs $4,700 for each employee you add to your roster. Because of this, it’s necessary to optimize the onboarding of fresh hires in order to ensure this upfront...
We’re going through a period of immense upheaval as a result of the arrival of artificial intelligence as a viable tool. From the perspective of improving PR campaign effectiveness, this technological breakthrough is majorly appealing, and this explains the findings...
Video content is more powerful than ever, driving engagement and expanding reach across digital platforms. To truly maximize your media impact, understanding and leveraging current video distribution trends are essential. When you implement strategic approaches, you...
The world is waking up to the need for increased sustainability across all industries, and the hospitality sector is no different. In fact the latest data from the Global Hotel Decarbonisation Report reveals that by 2050 it’s necessary for a 90 percent reduction in...
Running a business can be overwhelming, with countless tasks demanding your attention. However, automation offers an incredible way to streamline operations and free up your time for more strategic activities. Imagine having processes that run smoothly on autopilot,...
Today’s online media consumers are bombarded with information every minute of their lives, so it’s no wonder they’ve learned to filter out the things that don’t interest them. Most internet users simply scroll past text and generic images, but they will stop for a...
Small businesses might have the impression that there’s no need to worry about having a PR strategy—if you build it they will come, and all that. But the reality is that this is just as much a part of being profitable whether you’re operating on a local scale or...
The number of software platforms that the average PR uses from day to day has risen significantly in recent years, and so long as the most suitable tools are selected, that’s no bad thing. If you’re looking for ways to take even more sharp edges off your workflows and...