I frequently compare various forms of media engagement to romantic interactions. From a relationship standpoint, media impressions are like guys at a construction site whistling at women on the sidewalk – there’s no relationship there and there probably never will be....
I frequently compare various forms of media engagement to romantic interactions. From a relationship standpoint, media impressions are like guys at a construction site whistling at women on the sidewalk – there’s no relationship there and there probably never will be....
I just finished judging a dozen entries for a prestigious industry award program. Entrants were required to state a “business outcome” that the campaign was supposed to deliver. Most of them did write down a business objective. Sadly, only one reported results based...
I just finished judging a dozen entries for a prestigious industry award program. Entrants were required to state a “business outcome” that the campaign was supposed to deliver. Most of them did write down a business objective. Sadly, only one reported results based...