Augmented Reality has received a lot of hype. Is it finally time for PR agencies and marketers to pay attention? The answer is a resounding yes. Recently while on a camping trip, my friends and I were sitting around a bonfire commenting on the stars. One of the...
In recent weeks, journalists and marketers alike have been buzzing over Facebook’s decision to de-emphasize national news from publishers and brands, in favor of prioritizing “meaningful social interactions” on individuals’ news feeds. Why so much concern? Because 45...