Lars Voedisch

Lars Voedisch is an experienced global communications and business professional with over 15 years of expertise in growing, managing and defending leading brands’ reputation from an in-house and agency perspective. He started and runs PRecious Communications out of Singapore, a regional integrated, strategic communications consultancy that works with young brands and startups as well as global market leaders and government agencies.

Comms around the world: Thinking regional, acting local in Southeast Asian PR

Aug 13, 2021

Penetrating a fragmented market such as Southeast Asia entails having a mix of regional and local PR strategies. It’s all about thinking regional, but acting local after all. Regional, because the overarching message has to be consistent across markets. Local, because...

Five trends shaping the comms strategy of brands in 2019

Jun 24, 2019

We are halfway into 2019, and it is already shaping up to be an excellent year for marketers and communication specialists. The Netflix documentary "The Greatest Party That Never Happened" and Hulu's "Fyre Fraud" put the spotlight on the Fyre Festival and the role of...

Lars Voedisch

Comms around the world: Thinking regional, acting local in Southeast Asian PR

Five trends shaping the comms strategy of brands in 2019

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