Lonny Kocina

Lonny Kocina
Lonny Kocina is Chief Executive Officer at Media Relations Agency, a nationally trademarked Pay Per Interview Publicity business model, which enables clients to purchase publicity by the story.
How to tell if a product is failing because of bad marketing

How to tell if a product is failing because of bad marketing

Most products fail. “But they shouldn’t fail because of marketing. The big wild card is the need people have for the product. That trumps everything,” says best-selling author Lonny Kocina, CEO of Media Relations Agency. “If a product works well, even bad marketing...

Marketing made simple—how code sheets organize your work

Marketing made simple—how code sheets organize your work

I cringe when I read what is written about marketing, andespecially branding. Most of it is BS written by people who have no idea what they are talking about. You can always tell how little these navel gazers know about marketing by how much they throw around the word...

Five mistakes marketers make when trying to sell online 

Five mistakes marketers make when trying to sell online 

Online sales are booming. Nearly 80 percent of U.S. shoppers now buy products online, many regularly1. And one-third of consumers buy monthly via their smartphones. But that doesn’t mean snagging sales for a new product is as easy as building an online store. The...