Irrespective of what people say, recipients do judge emails based on their subject lines, be it follow-up emails, holiday emails, or any other kind of email. That explains why 47 percent of marketers test different subject lines to augment their email marketing...
Actionable content engages your audience and promotes your message, research, or marketing collateral through appropriate channels. It elicits a response from the readers, and more importantly, it compels them to take action. While writing for your business, ask...