Michelle Noteboom

Michelle Noteboom
Michelle Noteboom is Senior Account and Content Director at Amendola Communications.
Best practices for making bad publicity better

Best practices for making bad publicity better

True or false: There is no such thing as bad publicity If you said “true,” you are likely of the mindset that as long as someone is talking about you or your company, it’s an indication you are relevant and you’re pleased that your brand is being reinforced in the...

What to do when PR is “not working”

What to do when PR is “not working”

Every so often a client will tell us they aren’t sure our PR efforts are working. The first time a client expressed that sentiment to me I was immediately defensive—because we had been placing well-written bylines in industry publications, coordinated multiple...