The road to sustainability for brands and businesses is fraught with obstacles—just embracing the concept of the initiative is tough enough as it calls for many industries, such as product packaging, to reinvent their processes from scratch to be true supporters. And...
Influencers have not been as quick to jump on the AI wagon: They are optimistic but cautious, and only about half have embraced it
While virtually every field of business is chasing the AI promise of streamlined uber-productivity, which certainly includes marketing and communications, influencers are among the scant relative holdouts. Although the tech has already impacted essential aspects of...
New industry book offers key insights into redefining customer relationships
What if the secret to getting customers to fall in love with your brand was as simple as asking them what they want and then just giving it to them? This question is at the center of a new industry book, Ask & Deliver: Discover the Heart of Your Business by...
After a year of AI driving business performance, 9 in 10 executives still don’t understand their teams’ AI skills and proficiencies
Do you remember the days when everybody in PR (and in almost every other field) had to figure out how to use a computer to get their jobs done? It was a long and messy endeavor, with lots of trial and error, and while some (younger) folks developed quick mastery, some...
With more disruption ahead, high-quality data will be your most valuable asset—the focus areas where companies are investing
Disruption has been the name of the game this year as brands and businesses dropped everything to make AI a top priority, and it should be no surprise that there’s plenty more where that came from. Over the next year, these disruptions, including advancement in AI,...
Human capital crisis: Failure to attract and retain talent poses more critical risks
The talent war has been going on for some time now, and honest-to-goodness skilled, motivated and visionary prospects have become more and more precious. And as a new world of business takes shape, with a new skillset now in demand, the situation is only expected to...
2024 AI outlook for digital agency leaders: As they prepare for a transformative year, marketers double down on AI investments
Marketers are still wrapping their heads (and their strategies) around generative AI, but 2024 is poised to be a (another) year of revolutionary change, and new research from agency-focused website builder Duda offers analysis of AI usage by owners of digital agencies...
Do companies take action on employee survey results? Most employees say no
The workplace is complicated. The flexible freedom most had during and following the pandemic showed employees that the rigor of office life was not always necessary to be productive, and the new generation joining the workforce bring along higher expectations of...
ICYMI: Bulldog’s top 10 posts in November offer year-end overview of agency performance, and a look ahead at PR’s use of AI in 2024
As temperatures began to drop across most of the country, Bulldog’s traffic kept heating up, with November turning out to be the best month of 2023 (thank you all!). As is customary, some year-in-review articles began appearing last month, along with forecasts of what...
Reimagining AI in 2024: Financial influence will reach a critical inflection point, as overall discord creates new areas of opportunity
2024 is poised to be a watershed year for the entire business world as AI will be further shaping all business operations, outcomes and futures. Most urgently, the influence of AI on financial performance will reach a critical inflection point for companies across all...
As B2B tech firms feel the economic sting in 2023, marketers face high pressure—and high expectations
B2B tech companies struggled under the weight of the economic downturn in 2023, new research from integrated comms agency 10Fold reveals—79 percent of the more than 450 marketing decision-makers in B2B tech companies who responded to a survey said they experienced a...
10 digital business predictions for 2024: With AI leading the charge, digitization becomes critical from operations to revenue to CX
The urgency for digitization is nothing new; it was well known that it was a sink-or-swim initiative even way back in the unautomated age. But what was urgent then is unforgivably critical now—with AI now infiltrated in every aspect of business, and technology as a...