The Fifth Estate has emerged in recent years as both a legitimate major source of news and information, as well as a major societal problem, allowing the spread of unsubstantiated and even malicious misinformation. This alternative but increasingly powerful media...
Generative AI use may not guarantee quick productivity gains—new research suggests these benefits are still several years away for most
Business leaders were foaming at the mouth just a few months ago when AI’s promise of uber-productivity was dangled in front of them. And some of the earliest adopters have even seen the promise becoming reality in the meantime. But new research from management...
Implementing the green transition: Leaders are largely positive about this sustainability movement, but green skills need overhauling
Large-scale sustainability initiatives are desperately needed if there’s any hope of combatting the climate crisis, and you can count the U.S. government out—the divisiveness there prohibits substantial action of any kind. Regardless, most business leaders believe...
The 2024 Edelman Trust Barometer reveals business, government and media standings—uncovering a new culprit threatening trust: innovation
Considered one of the most reliable measures of the state of brand and institutional reputation, the Edelman Trust Barometer uncovers the top challenges and issues organizations face on an annual basis, and the comms giant’s analysis consistently reveals the central...
New rules from Google and Yahoo could impact delivery of brand emails
Email has long been and remains the decided consumer preference for interacting with brands, but if you look deeper, there are caveats to this truism—new research from business-to-consumer conversation enabling firm Sinch affirms the power of email, but its survey of...
2024 will be the year of the connected retail experience: Retailers focus on omnichannel efficiency to drive revenue
The 2024 Connected Retail Experience Study: Focusing on Omnichannel Efficiency by Incisiv, conducted in collaboration with Verizon and Cisco, shows that retailers are actively seeking innovative technologies to revolutionize store efficiency, mitigate increasing...
Technology vision 2024: As tech becomes more ‘human by design,’ companies will reach new frontiers in business and beyond
Perhaps like never before, the world is in the midst of a massive technology shift, as AI and other disruptive technologies become “human by design”—much more human-like and intuitive for people to use—and usher in a new era of unprecedented productivity and...
New academic study examines the future of trust in AI-generated news
Trust in AI continues to be the biggest obstacle to overcome before the tech is welcomed into business and customer service. Business leaders and consumers alike have voiced concerns about the accuracy of AI insights and the largely undefined ramifications of...
The state of surveys: New research reveals new business, cultural, and social trends from 17 million users’ insights
Whether businesses survey customers, employees or other stakeholders, this method is the best way to find out what you need to know about your intended audience. But like virtually every other business and marketing process, the practice of surveying is adapting to a...
CEOs saw marketing leaders as more capable and important than ever in 2023, and identify 5 core problems they need CMOs to solve
Chief marketing officers have not always been highly regarded by company leaders. In fact, as recently as 2022, only 6 in 10 CEOs gave their comms leaders an “A” or “B” grade, and 1 in 4 CMOs were thought to be underperforming, according to prior editions of the CEO...
Buckle up CEOs, expect a wild ride in 2024: With numerous variables set to collide, a new age of long-term disruptions is on the horizon
Disruption has become the norm in business over the last few years, and leaders are getting better at managing it after more than three years of volatility caused by the pandemic, supply chain instability, worker shortages, and inflation. But newly emerging factors...
Employees are largely unsatisfied with their company’s response to social change issues
In the post-pandemic world, brands and businesses have been charged with purpose initiatives such as sustainability, DEI, employee and community relations issues, and most challenging , they have been expected to play a role in conversations around social change. But...