As purchase preferences continue to morph during the resurging COVID era, brands and businesses need to get on board with the fact that their customer service communications are emerging as the key factor for customer satisfaction and brand loyalty. Consumers across...
A majority of women in a new survey from fintech firm daVinci Payments do not expect everyday life post-COVID to return to normal until 2022 or beyond, and suggests that women will be overwhelmingly embracing online and mobile shopping this holiday season—and this...
Even as COVID has amplified the need for companies to implement successful digital transformations, most transformations fail—but making sure that six critical success factors are in place can reverse the odds of success from 30 percent to 80 percent, according to new...
Brands around the world are struggling to find ways to stay visible and stay relevant for consumers during the ever-evolving COVID crisis, and new research from language and behavioral science agency Schwa reveals which countries are having best results—and offers...
Most businesses are finding bright spots amid the gloom of the pandemic, new research from global staffing firm Robert Half shows. In a survey of more than 2,800 senior managers in the U.S., 9 in 10 respondents said their organization has improved operations or...
In a challenging month of economic turmoil, COVID resurgence and political divisiveness, Bulldog had one of its biggest months yet with a mixture of timely insights for both media and communicators, and more evergreen tips and tactics for PR and marketers in the...
Changes in public opinion regarding workplace diversity are causing businesses to respond to employees' expectations and take action to improve diversity. But according to new data from B2B ratings and reviews firm Clutch, more than half (54 percent) of American...
Customer service has emerged as the key differentiator for successful brands and businesses in 2020, and smart marketers are focusing intently on the seamlessness and ease of the full customer journey to deliver the best experiences. New research from cloud contact...
We’ve been living in the digital age for a while now, but not until 2020 has digital become so urgent and essential. Indeed, new research from enterprise strategy firm SAP, with research partner IDC Canada, reveals that companies that were well into their digital...
This year’s list of emerging food trends from nutrition leader ADM is strongly influenced by behavioral and societal changes that have emerged since the beginning of COVID, including heightened feelings of anxiety and stress, shifting priorities, changes in social...
We’ve seen how brand adjacency can be harmful to the reputation and credibility of brands, and even lead to consumer boycotts. This brand-safety issue is a result of brand ads appearing alongside extreme or dangerous content, which often gives consumers the impression...
As the COVID-19 pandemic continues, more than 80 percent of consumers in the U.S. expect customer support to get more empathetic or more responsive—and in some cases, both, according to new research from customer service solution Hiver. The firm surveyed 1000...