We’ve been living in the digital age for a while now, but not until 2020 has digital become so urgent and essential. Indeed, new research from enterprise strategy firm SAP, with research partner IDC Canada, reveals that companies that were well into their digital...

Top 5 global trends that will shape the food industry in 2021
This year’s list of emerging food trends from nutrition leader ADM is strongly influenced by behavioral and societal changes that have emerged since the beginning of COVID, including heightened feelings of anxiety and stress, shifting priorities, changes in social...
Do brands benefit from advertising within news? New IAB study shows brand trust increase
We’ve seen how brand adjacency can be harmful to the reputation and credibility of brands, and even lead to consumer boycotts. This brand-safety issue is a result of brand ads appearing alongside extreme or dangerous content, which often gives consumers the impression...
Why consumers expect better customer service during COVID
As the COVID-19 pandemic continues, more than 80 percent of consumers in the U.S. expect customer support to get more empathetic or more responsive—and in some cases, both, according to new research from customer service solution Hiver. The firm surveyed 1000...
Season of reckoning: As COVID rages, consumers may now spend less on holiday gifts
COVID depression is setting in again, and this time it’s likely to disrupt the most wonderful time of the year—and the most important, for brands and retailers. New research from professional services network KPMG found that consumers plan on buying fewer gifts and...
Journalism in the post-pandemic world—how finance PR teams can be valuable to reporters
As journalists look for better ways to report in the COVID age, new research from PR and financial communications and marketing firm Prosek Partners offers insights on how business reporters find and work with sources as the impact of the pandemic continues to limit...
9 of 10 leaders say data is more important in the COVID age
As the COVID crisis escalates again, organizations across private industries have become more reliant on data and analytics as a way to better understand and react to the continuously changing global business landscape, according to new research from cloud data...
Marketers turning to new content platforms during the COVID crisis, despite budget cuts
Content has long been king, and times of crisis are when a king’s full power is put on display. Smart communicators are taking notice of the rising reliance on digital during the COVID pandemic, and are reaching their audiences by boosting their digital content output...
Election Day fuels workplace politics—is your company encouraging you to vote?
With Election Day upon us, conversations about politics are at an all-time high and, according to new data from employee insights platform Perceptyx, the workplace watercooler (or it’s virtual equivalent) is naturally abuzz with election talk—often in unsettling and...
B2B companies could fail if they don’t embrace digital marketing
Two-thirds of B2B travel and tourism companies have seen a substantial disruption in their business in the COVID-19 era. Additionally, 60 percent of the personal services and 46 percent of the manufacturing segments have also seen significant turmoil in their...
Fake news 2020: Journalists stand ready to fight misinformation—here’s how PR can help
Media has been struggling with credibility over the last four years, despite the fact that professional journalists have not ceded their commitment to honest, truthful reporting, as is their Fourth Estate tradition. But a polarized media environment and cries of “fake...
New research reveals the troubling impact of COVID-19 on the employee experience
Employees have been through the wringer this year, shifting for the first time to a virtually 100 percent work from home lifestyle. New research from employee experience software company Limeade revisits the firm’s 2020 Employee Care Report from March, comparing...