As we move into another year of AI dominance, we are seeing the tech becoming ingrained into the very identity of consumer-facing brands and businesses—and consumers want to set some ground rules regarding ethics and bias with retailers before online shopping and...
It’s been debated whether the sales lead is as important as it was in the pre-digital age, and the resulting consensus is that yes, it’s still important, but they need to be higher quality leads to serve a proportional role in the modern age of sales and marketing....
As we know, earning consumer trust is the fundamental challenge for brands and businesses when it comes to getting the most of AI. A clear divide exists between business leaders and consumers regarding the adoption, enthusiasm, and education around AI. While...
There was so much hype and excitement about Generative AI throughout most of 2023 that most other business innovations were either put aside or occurred in relative silence. It was widely reported by media outlets and sites (including this one) that the mad rush to...
The “E” in ESG gets plenty of attention as sustainability is such a high-profile worldwide concern for businesses and consumers alike. But with the introduction of both mandatory and voluntary ESG reporting requirements, company managers recognize the increasing...
The Fifth Estate has emerged in recent years as both a legitimate major source of news and information, as well as a major societal problem, allowing the spread of unsubstantiated and even malicious misinformation. This alternative but increasingly powerful media...
Business leaders were foaming at the mouth just a few months ago when AI’s promise of uber-productivity was dangled in front of them. And some of the earliest adopters have even seen the promise becoming reality in the meantime. But new research from management...
Large-scale sustainability initiatives are desperately needed if there’s any hope of combatting the climate crisis, and you can count the U.S. government out—the divisiveness there prohibits substantial action of any kind. Regardless, most business leaders believe...
Considered one of the most reliable measures of the state of brand and institutional reputation, the Edelman Trust Barometer uncovers the top challenges and issues organizations face on an annual basis, and the comms giant’s analysis consistently reveals the central...
Email has long been and remains the decided consumer preference for interacting with brands, but if you look deeper, there are caveats to this truism—new research from business-to-consumer conversation enabling firm Sinch affirms the power of email, but its survey of...
The 2024 Connected Retail Experience Study: Focusing on Omnichannel Efficiency by Incisiv, conducted in collaboration with Verizon and Cisco, shows that retailers are actively seeking innovative technologies to revolutionize store efficiency, mitigate increasing...
Perhaps like never before, the world is in the midst of a massive technology shift, as AI and other disruptive technologies become “human by design”—much more human-like and intuitive for people to use—and usher in a new era of unprecedented productivity and...