The talent war has been going on for some time now, and honest-to-goodness skilled, motivated and visionary prospects have become more and more precious. And as a new world of business takes shape, with a new skillset now in demand, the situation is only expected to...
2024 AI outlook for digital agency leaders: As they prepare for a transformative year, marketers double down on AI investments
Marketers are still wrapping their heads (and their strategies) around generative AI, but 2024 is poised to be a (another) year of revolutionary change, and new research from agency-focused website builder Duda offers analysis of AI usage by owners of digital agencies...
Do companies take action on employee survey results? Most employees say no
The workplace is complicated. The flexible freedom most had during and following the pandemic showed employees that the rigor of office life was not always necessary to be productive, and the new generation joining the workforce bring along higher expectations of...
ICYMI: Bulldog’s top 10 posts in November offer year-end overview of agency performance, and a look ahead at PR’s use of AI in 2024
As temperatures began to drop across most of the country, Bulldog’s traffic kept heating up, with November turning out to be the best month of 2023 (thank you all!). As is customary, some year-in-review articles began appearing last month, along with forecasts of what...
Reimagining AI in 2024: Financial influence will reach a critical inflection point, as overall discord creates new areas of opportunity
2024 is poised to be a watershed year for the entire business world as AI will be further shaping all business operations, outcomes and futures. Most urgently, the influence of AI on financial performance will reach a critical inflection point for companies across all...
As B2B tech firms feel the economic sting in 2023, marketers face high pressure—and high expectations
B2B tech companies struggled under the weight of the economic downturn in 2023, new research from integrated comms agency 10Fold reveals—79 percent of the more than 450 marketing decision-makers in B2B tech companies who responded to a survey said they experienced a...
10 digital business predictions for 2024: With AI leading the charge, digitization becomes critical from operations to revenue to CX
The urgency for digitization is nothing new; it was well known that it was a sink-or-swim initiative even way back in the unautomated age. But what was urgent then is unforgivably critical now—with AI now infiltrated in every aspect of business, and technology as a...
Digital trust takes a front seat in 2024: Trend predictions for AI and cybersecurity, and the rise of the Chief Digital Trust Officer
After an unprecedented year of transformation in 2023, accompanied by consumer reluctance and skepticism, business leaders realize that earning trust will be tantamount to success in the year ahead, new analysis from digital security firm DigiCert reveals, along with...
New APCO study affirms climate crisis is the world’s top concern—poor communication may be to blame for lack of action
Whether or not you believe it’s being caused by man, it’s clear that the climate crisis is steadily getting worse—but not a lot is being done to address it by businesses, politicians or communities. Sure, most are embracing initiatives like sustainability and net-zero...
New Cisco research reveals a seismic gap in AI preparedness: Only 14 percent are fully prepared globally—how ready are you?
Every brand and business knows by now that successful AI deployment and skilled implementation is critical to their future success, but very few are actually readying their organizations for AI adoption in a timely manner (i.e., ASAP). New large-scale research from...
Companies have seen employee engagement, culture and confidence soar when leaders communicate about Middle East conflict
Business leaders have had a tough time lately getting employees engaged and motivated. The challenges are largely unprecedented—many workers today don’t even want to be in the office, after learning during the pandemic that they could be just as productive remotely, a...
Corporate social responsibility at work in 2023: Companies are struggling to balance CSR core values with external pressures
Corporate social responsibility isn’t what it used to be—along with the usual societal and ethical components that CSR has always measured, new consumer demands regarding Purpose issues like sustainability and ESG, as well as internal and external diversity and...