Digital trust takes a front seat in 2024: Trend predictions for AI and cybersecurity, and the rise of the Chief Digital Trust Officer

by | Dec 5, 2023 | Public Relations

After an unprecedented year of transformation in 2023, accompanied by consumer reluctance and skepticism, business leaders realize that earning trust will be tantamount to success in the year ahead, new analysis from digital security firm DigiCert reveals, along with the company’s top strategic predictions and key trends for digital trust in 2024. 

These predictions underscore the emerging importance of trust in content, software supply chains, and devices, the need to plan for transition to quantum-safe cryptography and the emerging role of the Chief Digital Trust Officer in pairing trust investments with business objectives and outcomes.

“In 2024, we will see tectonic shifts in cybersecurity due to the impact of artificial intelligence on the adaptability and velocity of cyberattacks, and on identity and provenance,” said Amit Sinha, CEO of DigiCert, in a news release. “This is also occurring at a time when companies will start transitioning their cryptography to quantum-safe algorithms. The intersection of these two trends makes deeper investments in trust a necessity to secure interactions with content, software and devices in business and in our personal lives.”

Digital trust takes a front seat in 2024: Trend predictions for AI and cybersecurity, and the rise of the Chief Digital Trust Officer

Prediction 1: Senior executives will become more knowledgeable about post-quantum computing, and companies will start accelerating their investments

A recent Ponemon Institute survey on PQC revealed that while most IT leaders are concerned about the risk of “harvest now, decrypt later” cyberattacks, business executives are still not aware of the present implications of quantum computing. It also revealed that the majority of organizations lack clarity in ownership, budget and strategy for PQC preparation. In 2024, education and planning activities will accelerate investment in this area.

Prediction 2: Identity and provenance become the foundation for content authenticity

The US election season will put this issue front and center. Verified identity will become the foundation of how we can trust the source and authenticity of content. Companies will begin to explore ways in which digital identity can be established once, without requiring additional proof checks each time it is applied.

Prediction 3: Software supply chains will see trust embedded in building blocks—inspect before you sign, check packages, provide software bill of materials (SBOM) transparency

The software supply chain will become more robust, with inspections at various points of delivery. The composition of embedded software will become more transparent with the increasing adoption of software bills of materials.

Prediction 4: IoT trust will enable real world use cases such as EV chargers and medical devices

Devices will increasingly be secured with identity and operational checks to confirm authenticity. This will enable individuals to interact with devices that support everyday activity, knowing that their information is secure and that the devices are tamper resistant.

Prediction 5: We’ll see Chief Digital Trust Officers emerge as a key participant on the executive team leading the business

Chief Digital Trust Officers will increasingly have a seat at the executive table, tying digital trust investment and strategy to desired business outcomes. This will become a foundational element of business resiliency and customer retention.

Prediction 6: Zero trust as an architecture will proliferate. Its foundation will rest on digital trust

“Never trust, always verify” architectures will become pervasive through information technology, product security and consumer ecosystems, replacing networks and VPNs that formerly provided implicit trust to their users. The use of certificate-mediated authentication to deliver identity, integrity and encryption to application and data interactions will continue to grow.

Read the full analysis here.

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter


Transforming PR with augmented reality: Getting beyond the hype

Transforming PR with augmented reality: Getting beyond the hype

Far from being merely a trendy term, augmented reality (AR) has rapidly become an essential tool in actively transforming and reshaping how PR campaigns are conceptualized and delivered.  To showcase this, let’s explore the tangible benefits provided, as well as...