10 ways you can use social media to improve your customer service

by | May 3, 2024 | Public Relations

Using social media for your business can make a huge difference, particularly when it comes to supporting your customers.

In any case, it is exceptionally imperative to use caution, as little botches can lead to enormous issues.

But when used accurately, social media can bring you closer to your customers and make them feel like you truly care about them. This increases the probability that they will stay steadfast to your company and buy from you.

This article outlines 10 things you can do to improve your customer service on social media.

customer service

Image by Prodeep Ahmeed from Pixabay

1. Have dedicated customer service channels

It’s okay to use your business profile to help customers with questions and problems. In fact, responding quickly and resolving issues is a great opportunity to gain trust. A great option is AI chatbots that allow you to quickly respond to customers with their answers.

But it’s also smart to offer other ways to interact, such as Facebook groups, chat, and a help desk.

This way everyone knows that you’re open and honest with your customers, but you’re not spreading this issue to everyone who follows you. Resolving customer issues is important, but it doesn’t need to be addressed out of the blue.

2. Keep your blog updated

Keep your web journal updated with things that are vital to your devotees. In the event that you’re understanding a troublesome client issue, tell that story in a web journal post. Utilize the “Client Benefit” tag to organize more individual stories like FAQs.

This permits you to share the stories of your clients without including them within the complaints handle. It is way better for them. You’ll moreover prevent future complaints by settling issues some time recently.

3. Keep your eyes open and be proactive

After you get a complaint, it is astute to be proactive instead of basically reacting latently. Special software can be utilized to screen social media and quickly distinguish potential issues. Make beyond any doubt your program is set to look at watchwords like “issue” or “issue” so you’ll resolve issues rapidly. This lets clients know they merely care about their concerns. Some time recently they have indeed brought them up.

4. Learn from previous mistakes

We propose that you log any tireless issues that happen and see on the off chance that there’s a common design.

This way you’ll make strides in your website’s FAQ and discover more watchwords to center on on social media. This permits you to reach your clients more viably.

If the issue occurs more than once, it is imperative to resolve the issue inside. This makes a difference as we progress our products and administrations.

Keep in mind, the point isn’t to relegate fault, but to discover ways to create things better for the client.

5. Monitor your competitors

It’s always a good idea to keep an eye on what your competitors are doing. You can learn not only from their good moves, but also from their mistakes.

Seeing how they treat customers can give you ideas for improving your customer service. This will also help you avoid any problems you may face.

You may also find new challenges that you have not faced yet. By acting early, you can avoid major problems later.

6. Assign conversations to the right team

customer service

Image by Simon from Pixabay

To improve your social media customer service, it’s important to respond quickly when messages and comments are submitted. This lets your customers know that you care about them and what they have to say. This also increases the likelihood of them interacting with you and thinking positively about your brand.

To ensure that all messages can be responded to quickly, it may be wise to assign different types of messages to different team members. For example, messages about buying something should go to the sales team, and messages needing help should go to the customer service team.

This way, each message is handled by the person who knows it best, making the customer service process easier and more informative.

7. Improve response times

It is very important to respond promptly to customers on social media. Waiting a week to see if there is a problem or complaint and then responding a few days later is no longer enough for him.

Please reply within one day. If you can complete it in a few hours, even better. Additionally, insights gained from quick social media responses can be used to improve personalized customer service and your social media content calendar.

8. Ask for and encourage feedback

If you don’t ask people what they think, they may think you’re not interested. If you sell something, be sure to give your customers a chance to share their experience. This can be done through surveys or other methods of providing feedback.The most effective strategies where fitness software seamlessly integrates with your customer service, revolutionizing engagement and satisfaction across social media platforms.

Even if you don’t sell anything, it’s a good idea to ask for feedback regularly. Customers aren’t always right, but if multiple customers say the same thing, there’s probably something worth paying attention to. Social media also shows that younger users prefer back-and-forth conversations, so it’s good to connect with them this way.

9. Avoid TMPI

TMPI stands for “Too Much Public Information.”

It’s hard to deal with mean comments on social media. Complaints should be addressed promptly, but we recommend speaking to them privately via email or message.

This should be part of your social media rules.

If you see a bad comment, don’t delete it right away unless it’s a really bad comment. Instead, try to fix the problem and ask the person if you can delete the comment once it’s fixed. If not, thank them for waiting and explain how you helped them solve their problem.

10. Adjust the tone of communication

Just like your marketing, make sure your customer service is friendly and fun. On social media, it’s important to engage with your customers and not ignore their messages. Please be proactive in responding to questions and comments.

If you’re not sure whether the way you speak suits your brand, don’t worry. I will help you. Download the social media audit template or community management checklist from our resource center to make sure you’re communicating on brand.

customer service

Image by Divya Gupta from Pixabay

Secure your social media

Securing your data on social media stages is pivotal in today’s computerized scene, considering the rising number of cyber and security concerns. Here are a few tips to upgrade security on social media:

  • Strong passwords:

Use strong and unique passwords for each social media account. Avoid using easily guessable information like your name, birthdate, or common words. Consider using a password manager to generate and store complex passwords securely.

  • Two-factor authentication (2FA):

Empower 2FA at whatever point conceivable. This includes an additional layer of security by requiring not as if it were a watchword but moreover a moment shape of confirmation, such as a code sent to your versatile gadget.

  • Security settings audit:

Routinely survey and alter your security settings on each social media stage to control who can see your posts, who can tag you, and what individual data is obvious. Constrain the sum of individual data you share freely.

  • Third-party apps:

Be cautious when giving consents to third-party apps that ask to get to your social media accounts. Audit the consents asked and as it were authorize trustworthy apps from legitimate designers.

  • Be careful of sharing:

Think twice some time recently sharing individual data, photographs, or area points of interest on social media. Once something is posted online, it can be troublesome to expel completely, and it may be open to a more extensive group of onlookers than planning.

  • Logout from shared gadgets:

On the off chance that you utilize a shared or open gadget to get to social media, continuously keep in mind to log out of your accounts when you’re done to anticipate unauthorized get to.


Using social media for customer service can have a huge positive impact on the relationship between a company and its customers. Despite potential pitfalls, efficient management can foster trust and loyalty. Prioritizing fast, personalized responses, learning from mistakes, and encouraging interactive feedback tools/channels all contribute to improving the customer experience and strengthening your brand’s reputation and longevity.

Ombir Sharma
Ombir Sharma is an Writer and SEO expert at Tecuy Media with over 3+ years of experience in the field. He has a passion for helping businesses improve their online presence and increase their visibility on search engines. When he's not optimising websites, Ombir can be found playing volleyball or watching movies. With his dedication and expertise in SEO, Ombir is a valuable asset to the Tecuy Media team.


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