There’s no lack of holiday excitement this year—and that includes buying gifts—but as the huge holiday-shopping weekend approaches, brands and retailers need to be aware that the rattles of inflation are still driving many consumer decisions this season, and they must...
New guidelines issued for equitable pay and transparency in the influencer marketing industry
Consumer demands for more authenticity and transparency in brand marketing and messaging catapulted the influencer marketing industry into a top-tier comms strategy, which has grown exponentially over the years, and in fact has spurred its own content-creating...
Decoding Gen Z shopping habits: These elusive consumers are meticulous researchers and decision makers—here’s what they want
Figuring out how to engage Gen Z consumers has been a puzzle for brands and retailers since the sector emerged, and if anything, it’s becoming more complicated. Every little bit of insight helps, and new research from product visualization tech firm Nfinite offers...
Leading with fear: Many corporate managers are often anxious, angry or afraid—which costs businesses $36 billion in productivity
There’s a lot to be afraid of in business these days: Is your company resilient enough to weather another downturn? Are your employees motivated and properly trained on tools like generative AI, so your data infrastructure doesn’t get compromised? Are you lagging...
The quest for trust: 7 in 10 companies consider trust a strategic business objective, but measuring it is fraught with several challenges
Trust is a holy-grail imperative for brands and businesses today, with consumers and other stakeholders becoming more skeptical at every turn. But this elusive metric poses a host of challenges for leaders—how exactly does a business entity earn trust, what indicators...
7 mistakes small businesses make that limit Black Friday and Cyber Monday success
The holiday-shopping mega-days are quickly approaching—we mean Black Friday and Cyber Monday, of course—and to be competitive and successful, small to medium-sized businesses (SMBs) need to be prepared. But there are mistakes they often make that pushes their...
6 in 10 Americans say their stress levels are rising due to a deluge of holiday marketing content—and brands better be careful
The holidays have always stressed people out—all that shopping, all that spending, all those family get-togethers, you name it. And the stress is building this year, but for an unprecedented reason—with generative AI fueling a boom in marketing content this holiday...
A year of resilience: New PR agency research reveals a tough 2023 for firms—and what this year’s most successful did to stay in the black
2023 has been one of those “best of times, worst of times” periods for PR. The arrival of generative AI has taken productivity to a new level for many, reinventing the role as one that engages in more high-level media relations and campaign focus, and less tedious...
Takeaways from IPREX’s State of Global Communications panel during Ragan’s Communications Week
During Ragan’s Communications Week conference last week, leaders from global PR and communication network IPREX offered a State of Global Marketing and Communications panel that examined trends and issues that PR and comms pros are facing around the world. Here’s a...
People over 50 feel ignored or patronized by consumer tech brands: What marketers need to do to reach this $95-trillion sector
How many times have you had to come to the rescue when your mom couldn’t get online with her iPad, or dad couldn’t figure out why his Roku wouldn’t connect to the internet? It’s pretty common that older people aren’t as savvy with technology as those who are younger,...
Businesses need focus and innovation, but employees are disengaged—what will motivate them?
Businesses are fighting many battles right now—the urgency of implementing digital transformation keeps escalating as generative AI’s promises of uber-productivity and operational streamlining wait in the wings for many, while more adaptive competitors move forward in...
ICYMI: Bulldog’s Top 10 posts in October tackled topics like comms pros’ tough year for new business and new FTC content guidelines
Although the fall weather cooled things down for us, Bulldog’s traffic stayed red hot in October, another record-breaking month for us—and that’s thanks to you, of course. But some important news stories grabbed a lot of interest, including posts about critical topics...