The holidays have always stressed people out—all that shopping, all that spending, all those family get-togethers, you name it. And the stress is building this year, but for an unprecedented reason—with generative AI fueling a boom in marketing content this holiday...
A year of resilience: New PR agency research reveals a tough 2023 for firms—and what this year’s most successful did to stay in the black
2023 has been one of those “best of times, worst of times” periods for PR. The arrival of generative AI has taken productivity to a new level for many, reinventing the role as one that engages in more high-level media relations and campaign focus, and less tedious...
Takeaways from IPREX’s State of Global Communications panel during Ragan’s Communications Week
During Ragan’s Communications Week conference last week, leaders from global PR and communication network IPREX offered a State of Global Marketing and Communications panel that examined trends and issues that PR and comms pros are facing around the world. Here’s a...
People over 50 feel ignored or patronized by consumer tech brands: What marketers need to do to reach this $95-trillion sector
How many times have you had to come to the rescue when your mom couldn’t get online with her iPad, or dad couldn’t figure out why his Roku wouldn’t connect to the internet? It’s pretty common that older people aren’t as savvy with technology as those who are younger,...
Businesses need focus and innovation, but employees are disengaged—what will motivate them?
Businesses are fighting many battles right now—the urgency of implementing digital transformation keeps escalating as generative AI’s promises of uber-productivity and operational streamlining wait in the wings for many, while more adaptive competitors move forward in...
ICYMI: Bulldog’s Top 10 posts in October tackled topics like comms pros’ tough year for new business and new FTC content guidelines
Although the fall weather cooled things down for us, Bulldog’s traffic stayed red hot in October, another record-breaking month for us—and that’s thanks to you, of course. But some important news stories grabbed a lot of interest, including posts about critical topics...
Chief communications officers see eye to eye with CEOs on strategies like AI, but there’s a disconnect on who actually leads communications
Happy Communications Week! The high-profile comms event is in full swing in the heart of Texas, and one of many highlights so far has been the gathering’s signature event, the Future of Communications Conference, where a new industry survey was unveiled in which CEOs...
Seasonal targeting: New study examines generational differences in 2023 holiday shopping
We as a culture love giving (and receiving!) gifts during the holidays, and as experienced gift-getters, we usually have a sense of what type of present awaits under that wrapping paper based on who gave it to us. This one from grandma? Probably a sweater. From crazy...
Transformation terrors: Amid rising fears of being tech laggards, leaders are making radical staffing shifts to catalyze DX initiatives
As technology firmly commands business strategy, with the mighty AI out in front, achieving a successful digital transformation is now paramount as companies can’t risk falling behind the curve in a still-rocky economic landscape. Business leaders are well aware of...
Tech leaders admit shortfalls in AI preparedness: It’s their top concern, but only 15 percent say they’re prepared for generative AI demands
Everybody knows the risks of reckless AI deployment by now, and that brands and businesses around the world are significantly challenged to use it responsibly, but feel they have no recourse but to move forward anyway in fear of getting left behind as the tech...
New research reveals perceptions of ad effectiveness by age
In an age of multiple ways to engage and connect with consumers, advertising seems to have the biggest challenge, especially with younger consumers who prefer to learn about brands and products from what they consider more authentic sources like influencers and peers...
Creator connections: New research explores the latest trends in consumer engagement with influencers, revealing new levels of trust
The Creator Economy is, as comms pros know, a driving force in delivering authentic content today, trusted by consumers far more than marketing and branded messaging, and these influencers and other content providers have become powerful allies for PR pros. But their...