It’s not just sales-focused organizations that are struggling with implementing a successful digital transformation—new research from enterprise cloud applications firm Unit4 reveals the significant barriers curtailing the transformation journeys of nonprofits. The...
The new realities of AI: No, it won’t take your job, but the skills gap is staggering—headcounts will increase, but most need a whole new skillset
The fear was palpable when generative AI swept in—many felt sure that the powerful and versatile new tech would make mere mortals unnecessary for many jobs in short order. Meanwhile, several months have gone by and most of us are still standing. And while we’re not...
Is corporate commitment to DEI declining? Investment has dropped, budgets have been cut, comms support is down—but why?
There are countless reasons why 2020 was the worst year of our lifetimes but, even though it cost a man his life and brought his family heartache, at least one beneficial thing came out of it: the seething anger after the tragic murder of George Floyd by the hands of...
Are meetings still worthwhile? They’re not dead, but low engagement is killing productivity
Ask anyone in the office (besides the execs)—meetings just waste time that could be used to get actual work done, many think. Leaders, though, think meetings are the best ways to keep projects moving. Nevertheless, companies today are re-evaluating meeting policies...
Brand loyalty redefined: DX is now the barometer that determines whether your customers return—what do they want exactly?
As we know, brand loyalty went out the window during the pandemic as consumers turned to digital commerce for every need, and whichever site or e-store had what they were looking for at a decent price was fine—as long as their online purchase method was seamless and...
Generation Privacy: As security concerns amp up in the AI age, younger consumers are 7 times more likely to exercise their data rights
It’s no surprise to communicators that data privacy and security issues are reaching new heights as business operations become more technical and automated, but it seems to be eluding many consumers, and increasingly so the older they are. But younger, more tech-savvy...
Video shopping offers consumers guided brand journeys—here’s a closer look
There’s no shortage of different ways to shop online these days—you can go to Amazon or other e-tailers and search for products, or go to your favorite brand’s website directly to browse or buy, you can follow influencers on social media, or combine some of these...
On the heels of revolutionary tech advancements in 2023, what’s next? Here are 10 strategic tech trends coming your way in 2024
2023 has been a milestone year for business technology, with the arrival of generative AI reshaping operations and productivity levels for companies of all shapes and sizes worldwide. It’s almost exhausting to think about what awaits us in the coming year, but as AI...
Brands and retailers are re-embracing the immersive experience
When interest in the metaverse faded as AI marched to the top of priority lists in the new year, some thought that brand and retail marketers were abandoning previous plans to incorporate immersion as a next-gen tech tool, but not surprisingly it was just a slight...
Holiday-shopping update: New research looks at how consumers are shopping, spending and saving so far in 2023
Brands and retailers are hoping for big holiday-shopping dollars in 2023, after recession fears and inflation realities curbed spending for many throughout the year. New research from digital experience software firm Sitecore finds that the spenders are out there, but...
Brand trust, purchase intent and AI: Privacy takes precedence as consumers say they will reward ethical data use in the age of AI
Even before AI gobbled up business leaders’ priority lists, data security and privacy were pressing problems for many brands and companies, and the wunderkind new tech has only made privacy shortfalls more dangerous—and consumers are paying attention. A new national...
Gen Z and Millennial American Latinos feel negatively represented in mainstream media
As much as multicultural marketing seems like a no-brainer in 2023, many brands and businesses are either doing it wrong or aren’t incorporating it into their strategy at all—and the number of opportunities they are missing is incalculable. This mis-perspective is...