The alienating impact of the pandemic on worklife saw lots of people get used to working in their own silos without much interaction or collaboration. As the workforce returns to the office, many have had a hard time readjusting to the hustle bustle of office life,...
Post-pandemic workplace challenges like remote-work expectations, a more socially aware and demanding society, and a brash new generation entering the workforce are creating unprecedented company-culture challenges for business leaders, and solutions as yet remain...
If there is one word you don’t hear much when it comes to AI in business, it’s “certainty”—if anything, the opposite is usually the case. But that’s how many retail leaders feel about their AI acumen, according to new research from supply chain solutions firm Blue...
Since tech brands (among many others) rely on marketing data to guide funnel optimization and user experience, it’s a logical conclusion that those companies are able to improve internal processes and outcomes thanks to marketing insights. New research from...
Brands and businesses have largely accepted the consumer mandate to embrace Purpose initiatives like doing more to support sustainability, DEI, gender equality and other global concerns—but despite those commitments, most consumers feel like they're not seeing any...
In case you missed it, brands and businesses worldwide have AI fever, and most are testing or already using generative AI (GenAI), with plans to deploy the tech on a wide scale. At just a year old, GenAI has perhaps the most vast potential of any emerging tech before...
Social media marketing encompasses a wide variety of platforms and strategies that have proven to be effective for brands looking to grow an online presence—especially those where factors like target audience age and visual representation are key to attracting...
As part of the overall Purpose mandate that brands and businesses were asked to adopt a few years ago, it was expected of them to become outspoken on societal issues, and even take sides on hot-button issues, as we are all aware. For companies, the reluctance became...
For years, we've known that ratings and reviews play a key role in attracting shoppers and catalyzing sales—consumers are notoriously more trusting of peers than of brand marketing—but exactly how valuable are they? New research from connected commerce firm Stackline...
The arrival of fall brought plenty of Bulldog traffic with it; September was another one of our best months in recent history. As usual lately, our contributors’ high-level commentary on generative AI is capturing a lot of interest, with posts last month analyzing AI...
It’s a bit surreal to think that here in 2023, women are still having to battle many of the same challenges in the business world that they’ve been fighting for many decades. But equal pay, upward mobility, and comparative respect from colleagues are among the...
Just finding prospective talent is a challenge for companies these days, but the stakes have now been raised for how businesses proceed through the process of fielding applications and conducting interviews—this “talent experience” has a more significant impact on the...