Sales and marketing teams are optimistic about meeting this year’s revenue goals despite a growing disconnect between the two groups, new research from business relationship-based CRM platform Copper and sales and marketing data integration platform Outfunnel reveals....
During the COVID crisis, brands have relied more on developing emotional connections with consumers for success. The fast food industry maintained its sixth-place ranking in the second year of the pandemic, according to marketing intimacy agency MBLM’s Brand Intimacy...
The customer experience is not just about friendly service and quick response to customer issues—it involves the entire spectrum of engagement from consideration to consumer review. New research from global fintech leader Broadridge Financial Solutions examines how...
A new survey of journalists from European independent agencies network Fincom Alliance investigates the real and perceived impact of the pandemic on both companies and media operating in and around the financial services sector. This survey is the second part of an...
The top reason Americans of all ages would speak poorly about a brand is a negative customer experience, not a poor experience with a product, according to new research from digital customer experience (CX) innovator TELUS International. The survey, which polled 2,000...
Like so many other business practices, the event marketing industry has been transformed in the COVID age. Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to marketing outcomes, according...
It’s one of the best days of the year—the day you decide to submit a nomination for a PR industry award (such as the Bulldog PR Awards) and win yourself, your brand, or your agency some acclaim and recognition for all your hard work. As much as you’re looking forward...
The first month of 2022 was another stellar one for Bulldog posts, ushering in another great year of Bulldog Reporter content. Leading the charge in January were (not surprisingly) many year-in-review and looking ahead to 2022 pieces, including posts about boosting...
The Big Game is this weekend—but what will you be watching for: the game itself or the historically innovative ads? Super Bowl ads have always contributed to the excitement of the game and according to new research from Michigan-based advertising/marketing agency,...
New research from unified CX platform Emplifi takes a deep dive into what consumers are looking for in their brand experiences in 2022, looking at everything from expected customer service response times and preferred communication channels to just how integral CX is...
Despite reports that many enterprises are pursuing more advanced omnichannel content platforms, new research from headless content management system Storyblok shows that companies are still taking a cautious approach and mostly sticking with websites and mobile apps,...
Although there were some signs of positivity, the financial services industry continues to rank near the bottom of the 10 industries reviewed in the latest Brand Intimacy COVID Study from marketing intimacy agency MBLM. The research, which analyzes brands based on...