Like so many other business practices, the event marketing industry has been transformed in the COVID age. Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to marketing outcomes, according...
It’s one of the best days of the year—the day you decide to submit a nomination for a PR industry award (such as the Bulldog PR Awards) and win yourself, your brand, or your agency some acclaim and recognition for all your hard work. As much as you’re looking forward...
The first month of 2022 was another stellar one for Bulldog posts, ushering in another great year of Bulldog Reporter content. Leading the charge in January were (not surprisingly) many year-in-review and looking ahead to 2022 pieces, including posts about boosting...
The Big Game is this weekend—but what will you be watching for: the game itself or the historically innovative ads? Super Bowl ads have always contributed to the excitement of the game and according to new research from Michigan-based advertising/marketing agency,...
New research from unified CX platform Emplifi takes a deep dive into what consumers are looking for in their brand experiences in 2022, looking at everything from expected customer service response times and preferred communication channels to just how integral CX is...
Despite reports that many enterprises are pursuing more advanced omnichannel content platforms, new research from headless content management system Storyblok shows that companies are still taking a cautious approach and mostly sticking with websites and mobile apps,...
Although there were some signs of positivity, the financial services industry continues to rank near the bottom of the 10 industries reviewed in the latest Brand Intimacy COVID Study from marketing intimacy agency MBLM. The research, which analyzes brands based on...
In May 2021, when we surveyed over 3,700 global PR and communications professionals about their media relations practices, we also asked the taboo question: “How much do you make?” And we didn’t stop there—we also asked survey respondents about their satisfaction...
New research from AI content generation and decisioning platform Persado and Coresight Research underscores the growing importance that senior-level executives are placing on AI-enabled marketing technologies to generate engaging creative content, personalize customer...
With a rise in screen time and device ownership, unrestrained social media usage and growing concerns surrounding privacy, today's audiences have an increased desire to impact the world around them. These shifts point to three key themes covered in a new report from...
2022 will be yet another year of massive expansion for the influencer marketing industry with U.S. influencer marketing spending expected to reach $4.14 billion. Across the board, all the major social networks are more deeply recognizing the value content creators...
“The best thing about being in PR is you can change the conversation,” says Abbi Whitaker, President of The Abbi Agency in Reno, Nevada. Recognized as a 2020 Top Woman in PR by PRNEWS, Abbi started her agency almost 14 years ago after noticing a void for “really...