With more than half of the world’s population on the internet, growth is now beginning to slow down. Estimates are that the current 3.6 billion users will increase 6 percent this year, a slight drop from the 7 percent last year, but shipments of cell phones already...
The word seems to be an oxymoron: a child influencer, including even online personalities who have yet to enroll in preschool. Despite both YouTube and Instagram prohibiting individuals younger than 13 from opening an account, that doesn’t stop parents of young...
That’s how big the influencer marketing industry can become this year, according to statistics gathered by infographic design agency Milkwhale. The company’s research reported that content delivered by influencers returns 11 times the return of investment over...
2020 promises to be a good year for social media stars, if the findings of an Augere survey are true. That survey reported that 84 percent of companies polled expected to work with a digital influencer star this year. Lord & Taylor can attest to that. In a prequel...
With millions of users and an average of 115 million visits per day in 2019, Pornhub’s website must be doing something right within its marketing department. Last year was certainly a big year for this adult website, and it totaled 42 billion visits from people all...
In order to increase market presence and consumer engagement, as well as market depth, brand awareness and loyalty, many brands have shifted significant resources into finding and recruiting influencers. These representatives already have a developed, loyal following,...
October 2020 will mark a decade since Instagram was first launched. Since its birth, Instagram has evolved and matured to become a powerful tool for marketers. Now, with the popularity of 15-second videos integrated with Instagram, marketers recognize the formidable...
One of the most popular questions for up and coming online influencers is, “how many followers do I need to be an influencer?” They’re looking for some metric to work toward in order to determine when they might become successful pushing brands or creating trends...
The world of influencer marketing has exploded in recent years, with countless businesses turning to both macro- and micro-influencers to help take their brand awareness to the next level. As the industry has grown, however, it has also attracted scores of individuals...
Until recently, successful cross channeling meant braving the treacherous currents of the English Channel and swimming from France to England, or paddling the deep Alenuihaha Channel between the islands of Hawaii and Maui. In today’s digital marketing era, cross...
Equal Pay Day may have started 13 years ago, but where has it gone since then? According to some reports, not very far. And that doesn’t include the federally-enacted Equal Pay Act of 1963. In November, Bloomberg reported that even media people at various news...
According to recent reports, the field of influencer marketing is predicted to quickly become an industry that’s worth $6.5 billion, with over a thousand different influencer marketing agencies in the world. And the number of agencies just keeps growing—which means...