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Samiha Fariha

Samiha Fariha
Samiha Fariha is an account executive at Torchia Communications. Follow Samiha on Twitter or connect with her on LinkedIn.
6 effective ways to repurpose your brand’s PR coverage

6 effective ways to repurpose your brand’s PR coverage

Getting coverage for your brand is not easy. It requires significant strategic thinking and planning and eventually executing on those ideas to generate results. But how do you use those coverages once your team has gained it through earned media? From sharing your...

6 top ways to get busy journalists to cover your brand

6 top ways to get busy journalists to cover your brand

In one day, reporters and editors receive over 50 emails. To get coverage or generate interest, your pitch needs to add value, be timely and you need to follow up properly. Whether you are looking to get interviews for your spokesperson, feature on a community news...

6 ways consumer food brands can collaborate with Clubhouse influencers

6 ways consumer food brands can collaborate with Clubhouse influencers

Clubhouse is quickly rising in popularity to the likes of Facebook, Twitter and Instagram. Influencers on this platform are known as speakers. On this platform, you can find lifestyle influencers hosting weekly or monthly rooms and speaking on topics ranging from...

What is Clubhouse? 6 ways brands can maximize this new social platform

What is Clubhouse? 6 ways brands can maximize this new social platform

Brands now have more ways to drive engagement and create an experience for their followers. Launched in March 2020, Clubhouse is the new popular invitation-only and audio-based social media app. Currently, only available to iPhone users, the app allows users to hear...