6 ways consumer food brands can collaborate with Clubhouse influencers

by | Apr 6, 2021 | Public Relations

Clubhouse is quickly rising in popularity to the likes of Facebook, Twitter and Instagram. Influencers on this platform are known as speakers. On this platform, you can find lifestyle influencers hosting weekly or monthly rooms and speaking on topics ranging from health and wellness to fitness.

Consumer food brands looking to collaborate with lifestyle and food influencers should partner with the influencers on Clubhouse. Some ways these influencers can help the brand include positioning its new products as a must have, sharing recipe ideas from the brand with its large audience to raising awareness about the brands product among health-conscious consumers.

Here are some ways consumer food brands can partner with influencers on Clubhouse.

1. Partner with an influencer to host a room on healthy eating

Is your brand launching a new line of healthy food? Does it want more people to understand its nutritional value? Consider partnering with a health and wellness influencer on a room focusing on healthy eating. In the room, you can talk about the types of nutritional foods people can consume, tips for living a healthy lifestyle, how to maintain a healthy diet and share myths about certain food.

Clubhouse has a lot of members who are interested in food and nutrition and healthy living. There was a room on this topic focused on the theme of productivity and lifestyle. Listeners joining the room could learn from dietitians and training coaches about food and fitness to improve their lifestyle and productivity.

6 ways consumer food brands can collaborate with Clubhouse influencers

2, Partner with an influencer to host a Q&A type room to discuss plant based food

Is your brand following the plant based trend and launching its own line of plant based food? Partner with an influencer on Clubhouse to host a Q&A type room discussing the benefits of plant based diets, debunking myths about plant based food and the types of plant based foods that are out there that people should try.

The plant based food trend is really popular, so it is not surprising that on Clubhouse there was a room recently focused on how to transition to a plant based diet. The room was hosted by healthcare practitioners and wellness experts. In the room, listeners could learn about the plant based lifestyle and ask questions about this diet.

6 ways consumer food brands can collaborate with Clubhouse influencers

3. Partner with an influencer to host a room for lunch and breakfast recipes

Does your brand want to share creative ideas around how people can enjoy its products? Partner with an influencer on a room sharing recipe ideas for lunch and breakfast. In the room, you can discuss recipes for healthy breakfast and lunch, types of ingredients you should include in your meals to improve your vitamin intake and share resources on where people can go to find these recipes.

Clubhouse has a lot of members who are interested in recipe ideas and tips. Recently, the platform had a room on savory snacks and fancy cheese made using plant based food. In the room, listeners could hear insights on plant based food and learn how to create recipes for snack and entertainment.

6 ways consumer food brands can collaborate with Clubhouse influencers

4. Partner with an influencer to host a what’s in your fridge room

Is your brand looking to create more content around last minute dinner ideas featuring some of its new products? Partner with an influencer to host a what’s in your fridge room. In the room, you can ask your listeners what they have in their fridge and then share some possible recipes they can make using only those ingredients. You can also share helpful resources with your listeners and share nutritional facts about the foods they have in their fridge.

Members who are interested in getting tips on what to make can join other members in a weekly room called “What’s in your fridge” every Tuesday’s at 8 pm ET on Clubhouse.  Listeners in the room volunteers to share what they have in their fridge and in return they received tips and insights from the speakers on what they could make for dinner using only those ingredients.

6 ways consumer food brands can collaborate with Clubhouse influencers

5. Partner with an influencer to host a room on a days of the week theme

Do you want to share tips and insights on how people can enjoy your product? Consider partnering with an influencer to capitalize on a day of the week theme such as Motivation Monday, Tuesday Tips, Workout Wednesday or Foodie Friday. In the room, you can share recipes ideas, thoughts on healthy foods people can try, diet and fitness tips or hear from listeners on insights they would like to share with others.

Clubhouse recently hosted a room on health and fitness called Workout Wednesday. In the room, listeners could hear insights about plant based diet, fitness and what plant based lifestyle was like.

6 ways consumer food brands can collaborate with Clubhouse influencers

6. Partner with a travel influencer to host a travel themed room on food and convenient snacks

Does your brand want to create more content around how to enjoy its convenient and go-to snacks? Consider reaching out to a travel influencer to collaborate on a room discussing price of food around the world and the budget friendly snacks to carry with you to prevent you from going hungry. In the room, you can discuss what a typical lunch or dinner cost around the world in a metropolitan city or the countryside, tips on types of snacks to take with you in your travels and how much money you should budget for food in your travels.

For travel enthusiasts looking to share their insights around food were able to join recently in a room focusing on what foods are worth travelling around the world for. In the room, listeners could hear from speakers who are avid travelers about what foods they have travelled around the world for, what food you should try in your travels and what the typical price of those meals could come up to.

6 ways consumer food brands can collaborate with Clubhouse influencers

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Samiha Fariha
Samiha Fariha is an account executive at Torchia Communications. Follow Samiha on Twitter or connect with her on LinkedIn.

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