As a seasoned public relations professional, you know that any PR strategy worth its salt includes creating and distributing press releases when a newsworthy story emerges. But writing a good press release is no easy feat—especially when pressed for time. Even if you...
Mistakes happen, both in life and in business. However, in business, some of those mistakes can lead to customer churn and to all-important trust being broken. If your customer churn rate starts rising above the acceptable averages of 2-8 percent (for B2C businesses),...